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Sese, F. J
293  Ergebnisse:
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1

Philanthropy scandals and regular donations: the role of em..:

Minguez, Ana ; Sese, F. Javier
Journal of Marketing Management.  39 (2023)  15-16 - p. 1592-1619 , 2023
Link: https://doi.org/10.1080/..
 
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2

Listening to Your Customer's Heart or Head? Uncovering the ..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Gao, Xuehui Lily ; de Haan, Evert ; Polo, Iguácel Melero. - p. 241-251 , 2022
Link: https://doi.org/10.1007/..
 
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3

The Impact of Mobile App Adoption on Cross-buying: The Mode..:

Liu, Huan ; Sese, F. Javier
Journal of Retailing.  98 (2022)  2 - p. 241-259 , 2022
Link: https://doi.org/10.1016/..
 
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4

Quantifying the effect of status in a multi-tier loyalty pr..:

Viswanathan, Vijay ; Koetterheinrich, Kim ; Bijmolt, Tammo..
Industrial Marketing Management.  104 (2022)  - p. 376-383 , 2022
Link: https://doi.org/10.1016/..
 
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5

Winning your customers' minds and hearts: Disentangling the..:

Gao, Lily ; de Haan, Evert ; Melero-Polo, Iguácel.
Journal of the Academy of Marketing Science.  51 (2022)  2 - p. 334-371 , 2022
Link: https://doi.org/10.1007/..
 
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6

The design of B2B customer references: A signaling theory p..:

Boyd, D. Eric ; Sese, F. Javier ; Tillmanns, Sebastian
Journal of the Academy of Marketing Science.  51 (2022)  3 - p. 658-674 , 2022
Link: https://doi.org/10.1007/..
 
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7

Periodic Versus Aggregate Donations: Leveraging Donation Fr..:

Minguez, Ana ; Sese, F. Javier
Journal of Service Research.  , 2022
Link: https://doi.org/10.1177/..
 
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8

Understanding the effectiveness of social influence appeals..:

Minguez, Ana ; Sese, F. Javier
Journal of Marketing Theory and Practice.  29 (2021)  3 - p. 375-386 , 2021
Link: https://doi.org/10.1080/..
 
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9

Channel Habits and the Development of Successful Customer-F..:

Cambra-Fierro, Jesús ; Melero-Polo, Iguácel ; Patrício, Lia.
Journal of Service Research.  23 (2020)  4 - p. 456-475 , 2020
Link: https://doi.org/10.1177/..
 
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10

Customer Equity Drivers, Customer Experience Quality, and C..:

Gao, Lily (Xuehui) ; Melero-Polo, Iguácel ; Sese, F. Javier
Journal of Service Research.  23 (2019)  2 - p. 174-193 , 2019
Link: https://doi.org/10.1177/..
 
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11

La experiencia del cliente como modelo de negocio en la era..:

Gao, Lily (Xuehui) ; Melero Polo, Iguácel ; Sese, F. Javier
Revista de Marketing y Publicidad.  , 2019
Link: https://doi.org/10.51302..
 
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12

Multichannel integration along the customer journey: a syst..:

Gao, Lily (Xuehui) ; Melero, Iguacel ; Sese, F. Javier
The Service Industries Journal.  40 (2019)  15-16 - p. 1087-1118 , 2019
Link: https://doi.org/10.1080/..
 
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13

Customer value co-creation over the relationship life cycle:

Cambra-Fierro, Jesus ; Melero-Polo, Iguacel ; Sese, F. Javier
Journal of Service Theory and Practice.  28 (2018)  3 - p. 336-355 , 2018
Link: https://doi.org/10.1108/..
 
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14

Social influence in the adoption of a B2B loyalty program: ..:

Viswanathan, Vijay ; Sese, F. Javier ; Krafft, Manfred
International Journal of Research in Marketing.  34 (2017)  4 - p. 901-918 , 2017
Link: https://doi.org/10.1016/..
 
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15

Customer-Firm Interactions and the Path to Profitability: A..:

Cambra-Fierro, Jesús ; Melero-Polo, Iguácel ; Sese, F. Javier.
Journal of Service Research.  21 (2017)  2 - p. 201-218 , 2017
Link: https://doi.org/10.1177/..
 
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