E-LIB Suche - Ergebnisse für: Sharp, Byron

1

The market-based assets theory of brand competition:

Sharp, Byron ; Dawes, John ; Victory, Kirsten
Journal of Retailing and Consumer Services. 76 (2024) - p. 103566 , 2024

Link: https://doi.org/10.1016/..

2

How prevalent are suggestive brand names and Distinctive As..:

Bali, Larissa Mae ; Anesbury, Zachary William ; Phua, Peilin.
International Journal of Market Research. , 2024

Link: https://doi.org/10.1177/..

3

Where is the brand growth potential? An examination of buye..:

Trinh, Giang Tue ; Dawes, John ; Sharp, Byron
Marketing Letters. 35 (2023) 1 - p. 95-106 , 2023

Link: https://doi.org/10.1007/..

4

Extended conditional trend analysis: Predicting triple peri..:

Trinh, Giang ; Dawes, John ; Wright, Malcolm J...
Journal of Consumer Behaviour. 21 (2021) 1 - p. 92-101 , 2021

Link: https://doi.org/10.1002/..

5

The unbearable lightness of buying:

Dawes, John ; Graham, Charles ; Trinh, Giang.
Journal of Marketing Management. 38 (2021) 7-8 - p. 683-708 , 2021

Link: https://doi.org/10.1080/..

6

How loyalty extends across product categories:

Grasby, Alicia ; Corsi, Armando ; Dawes, John..
Journal of Consumer Behaviour. 21 (2021) 1 - p. 153-163 , 2021

Link: https://doi.org/10.1002/..

7

Measuring advertising's effect on mental availability:

Vaughan, Kelly ; Corsi, Armando Maria ; Beal, Virginia.
International Journal of Market Research. 63 (2020) 5 - p. 665-681 , 2020

Link: https://doi.org/10.1177/..

8

Extending validity testing of the Persuasion Principles Ind..:

Hartnett, Nicole ; Greenacre, Luke ; Kennedy, Rachel.
European Journal of Marketing. 54 (2020) 9 - p. 2245-2255 , 2020

Link: https://doi.org/10.1108/..

9

Net audiences: a comparison of the Sainsbury Normal Method ..:

Anesbury, Zachary William ; Driesener, Carl Barrie ; Page, Bill..
Journal of Marketing Management. 36 (2020) 15-16 - p. 1591-1610 , 2020

Link: https://doi.org/10.1080/..

10

Analysing how physical activity competes: a cross-disciplin..:

Wilson, Amy L. ; Nguyen, Cathy ; Bogomolova, Svetlana..
International Journal of Behavioral Nutrition and Physical Activity. 16 (2019) 1 - p. , 2019

Link: https://doi.org/10.1186/..

11

Psychological targeting:

Sharp, Byron ; Danenberg, Nick ; Bellman, Steven
Proceedings of the National Academy of Sciences of the United States of America. 115 (2018) 34 - p. E7890 ff. , 2018

Link: https://www.jstor.org/st..

12

Psychological targeting:

Sharp, Byron ; Danenberg, Nick ; Bellman, Steven
Proceedings of the National Academy of Sciences. 115 (2018) 34 - p. , 2018

Link: https://doi.org/10.1073/..

13

Forecasting advertising and media effects on sales: Econome..:

Dawes, John ; Kennedy, Rachel ; Green, Kesten.
International Journal of Market Research. 60 (2018) 6 - p. 611-620 , 2018

Link: https://doi.org/10.1177/..

14

Television advertising television: measuring the ability of..:

Beal, Virginia ; Romaniuk, Jenni ; Sharp, Byron
International Journal of Advertising. 37 (2017) 3 - p. 463-481 , 2017

Link: https://doi.org/10.1080/..

15

Creative That Sells: How Advertising Execution Affects Sale:

Hartnett, Nicole ; Kennedy, Rachel ; Sharp, Byron.
Journal of Advertising. 45 (2016) 1 - p. 102-112 , 2016

Link: http://www.jstor.org/sta..