Shen, Fuyuan
131  Ergebnisse:
Personensuche X
?
3

Irritating or Enjoyable? Exploring the Effects of Soft-Text..:

Li, Kang ; Shen, Fuyuan
Journal of Promotion Management.  29 (2023)  7 - p. 992-1014 , 2023
 
?
 
?
6

Effects of green messages in advertisements: a meta-analysi:

Shen, Fuyuan ; Yang, Guolan ; Conlin, Jeff.
International Journal of Advertising.  43 (2023)  1 - p. 36-52 , 2023
 
?
7

Do Storytelling and Processing Motivation Matter? Comparing..:

Huang, Yan ; Shen, Fuyuan ; Ye, Zhiyao
Journal of Health Communication.  27 (2022)  8 - p. 535-544 , 2022
 
?
 
?
10

Does in-Stream Video Advertising Work? Effects of Position ..:

Freeman, Jason ; Wei, Lewen ; Yang, Hyun.
Journal of Promotion Management.  28 (2021)  5 - p. 515-536 , 2021
 
?
11

Interacting with Social Media Ads: Effects of Carousel Adve..:

Wei, Lewen ; Yang, Guolan ; Shoenberger, Heather.
Journal of Interactive Advertising.  21 (2021)  3 - p. 269-282 , 2021
 
?
 
?
 
?
 
?
 
1-15