Shen, Yung-Cheng
7120  Ergebnisse:
Personensuche X
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3

Measuring quality variations in e-service:

Chen, Yen-Chun ; Shen, Yung-Cheng ; Lee, Crystal Tzu-Ying.
Journal of Service Theory and Practice.  27 (2017)  2 - p. 427-452 , 2017
 
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4

A case study on attitude towards online auction use applyin..:

Chen, Yen-Chun ; Chu, Hsun-Chi ; Wu, Jyun-Yi..
Total Quality Management & Business Excellence.  30 (2017)  7-8 - p. 872-892 , 2017
 
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5

Positioning brand extensions in comparative advertising: An..:

Bei, Lien-Ti ; Chu, Chia-Hsien ; Shen, Yung-Cheng
Journal of Marketing Communications.  17 (2011)  4 - p. 229-244 , 2011
 
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6

Virtual Community Loyalty: An Interpersonal-Interaction Per..:

Shen, Yung-Cheng ; Huang, Chun-Yao ; Chu, Chia-Hsien.
International Journal of Electronic Commerce.  15 (2010)  1 - p. 49-73 , 2010
 
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8

Virtual Community Loyalty: An Interpersonal-Interaction Per..:

Shen, Yung-Cheng ; Huang, Chun-Yao ; Chu, Chia-Hsien.
International Journal of Electronic Commerce.  15 (2010)  1 - p. 49-74 , 2010
 
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11

Characterizing Web users' online information behavior:

Huang, Chun-Yao ; Shen, Yung-Cheng ; Chiang, I-Ping.
Journal of the American Society for Information Science and Technology.  58 (2007)  13 - p. 1988-1997 , 2007
 
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12

When East meets West: the effect of cultural tone congruity..:

Shen, Yung-Cheng ; Chen, Ting-Chen
International Journal of Advertising.  25 (2006)  1 - p. 51-70 , 2006
 
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