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1

Predicting customer value per product: From RFM to RFM/P:

Heldt, Rodrigo ; Silveira, Cleo Schmitt ; Luce, Fernando Bins
Journal of Business Research. 127 (2021) - p. 444-453 , 2021

Link: https://doi.org/10.1016/..

2

Trade-off between value creation and value appropriation?:

Silveira, Cleo Schmitt ; Oliveira, Marta Olivia Rovedder de ; Heldt, Rodrigo.
Marketing Intelligence & Planning. 39 (2020) 1 - p. 1-16 , 2020

Link: https://doi.org/10.1108/..

3

Comparing alternative approaches to estimate customer equit:

Silveira, Cleo Schmitt ; Oliveira, Marta Olivia Rovedder de ; Luce, Fernando Bins
Marketing Intelligence & Planning. 35 (2017) 5 - p. 611-625 , 2017

Link: https://doi.org/10.1108/..

4

Brand equity estimation model:

de Oliveira, Marta Olivia Rovedder ; Silveira, Cleo Schmitt ; Luce, Fernando Bins
Journal of Business Research. 68 (2015) 12 - p. 2560-2568 , 2015

Link: https://doi.org/10.1016/..

5

Customer equity and market value: Two methods, same results:

Silveira, Cleo Schmitt ; de Oliveira, Marta Olivia Rovedder ; Luce, Fernando Bins
Journal of Business Research. 65 (2012) 12 - p. 1752-1758 , 2012

Link: https://doi.org/10.1016/..

6

Gestão de clientes : um framework para integrar as perspect..:

Silveira, Cleo Schmitt , 2016

Link: http://hdl.handle.net/10..

7

What do Others Think about Marketing? The Contribution of t..:

Silveira, Cleo Schmitt ; Esteves, Priscila Silva ; Rossi, Carlos Alberto Vargas
https://periodicos.uninove.br/remark/article/view/11991/5617. , 2013

Link: https://periodicos.unino..

8

O encontro do valor do cliente com a bolsa de valores:

Silveira, Cleo Schmitt
http://hdl.handle.net/10183/11376. , 2007

Link: http://hdl.handle.net/10..

9

O encontro do valor do cliente com a bolsa de valores:

Silveira, Cleo Schmitt , 2007

Link: http://hdl.handle.net/10..

10

O Que os Outros Pensam sobre Marketing? A Contribuição da D..:

Cleo Schmitt Silveira ; Priscila Silva Esteves ; Carlos Alberto Vargas Rossi
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2496. , 2013

Link: http://www.revistabrasil..

11

O Que os Outros Pensam sobre Marketing? A Contribuição da D..:

Cleo Schmitt Silveira ; Priscila Silva Esteves ; Carlos Alberto Vargas Rossi
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2496. , 2013

Link: https://doi.org/10.5585/..

12

A framework to improve churn prediction performance in reta..:

Brito, João B. G. ; Bucco, Guilherme B. ; Heldt, Rodrigo...
Financial Innovation. 10 (2024) 1 - p. , 2024

Link: https://doi.org/10.1186/..

13

Unlocking the secret diversity of Anadenanthera: insights f..:

Mangaravite, Érica ; da Silveira, Thamyres Cardoso ; Vinson, Christina Cleo...
Botanical Journal of the Linnean Society. 204 (2023) 1 - p. 47-62 , 2023

Link: https://doi.org/10.1093/..

14

ACR TI-RADS and ATA US scores are helpful for the managemen..:

Barbosa, Thayse Lozovoy Madsen ; Junior, Cleo Otaviano Mesa ; Graf, Hans...
BMC Endocrine Disorders. 19 (2019) 1 - p. , 2019

Link: https://doi.org/10.1186/..

15

Cellular Senescence: Defining a Path Forward:

Gorgoulis, Vassilis ; Adams, Peter D. ; Alimonti, Andrea...
Cell. 179 (2019) 4 - p. 813-827 , 2019

Link: https://doi.org/10.1016/..

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