Sofia Gumilevskaya
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Addressable TV Advertising Enhances Advertising Effectivene..:

Gumilevskaya, Sofia ; Devlin, Joseph ; Richardson, Daniel...
Organizations and Markets in Emerging Economies.  14 (2023)  2(28) - p. 386-411 , 2023
 
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Addressable TV Advertising Enhances Advertising Effectivene..:

Gumilevskaya, Sofia ; Devlin, Joseph ; Richardson, Daniel...
https://discovery.ucl.ac.uk/id/eprint/10174044/1/29917-Article%20Text-79850-1-10-20230713.pdf.  , 2023
 
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