E-LIB Suche - Ergebnisse für: Song, Reo

1

Efficient computation of discrete games: Estimating the eff..:

Chung, Doug J. ; Seo, Kyoungwon ; Song, Reo
Production and Operations Management. 32 (2023) 7 - p. 2245-2263 , 2023

Link: https://doi.org/10.1111/..

2

Innovation Potential, Insider Sales, and IPO Performance: H..:

Cao, Zixia ; Song, Reo ; Sorescu, Alina.
Journal of Marketing. 87 (2023) 4 - p. 550-574 , 2023

Link: https://doi.org/10.1177/..

3

Green-lighting scripts in the movie pre-production stage: A..:

Moon, Sangkil ; Jalali, Nima ; Song, Reo
Journal of Business Research. 140 (2022) - p. 332-345 , 2022

Link: https://doi.org/10.1016/..

4

The effect of temporal variation of prelaunch expectations ..:

Kim, Junhee ; Song, Reo ; Kang, Wooseong
Journal of Product Innovation Management. 39 (2022) 4 - p. 515-533 , 2022

Link: https://doi.org/10.1111/..

5

Reinforcement learning and risk preference in equity linked..:

Song, Reo ; Jang, Sungha ; Wang, Yingdi..
Journal of Empirical Finance. 64 (2021) - p. 224-246 , 2021

Link: https://doi.org/10.1016/..

6

Multidimensional brand equity and asymmetric risk:

Ha, Kyoungnam Catherine ; Song, Reo ; Erickson, Gary
International Journal of Research in Marketing. 38 (2021) 3 - p. 593-614 , 2021

Link: https://doi.org/10.1016/..

7

The effects of herding and word of mouth in a two-period ad..:

Zhen, Xueping ; (George) Cai, Gangshu ; Song, Reo.
European Journal of Operational Research. 275 (2019) 1 - p. 361-373 , 2019

Link: https://doi.org/10.1016/..

8

Does Deceptive Marketing Pay? The Evolution of Consumer Sen..:

Song, Reo ; Kim, Ho ; Lee, Gene Moo.
Journal of Business Ethics. 158 (2019) 3 - p. 743-761 , 2019

Link: https://www.jstor.org/st..

9

The Effects of Herding and Word of Mouth in a Two-Period Ad..:

Zhen, Xueping ; Cai, Gangshu (George) ; Song, Reo.
European Journal of Operational Research, Forthcoming. , 2018

Link: https://ssrn.com/abstrac..

10

Advertising strategy and its effectiveness on consumer onli..:

Jang, Sungha ; Kim, Jinsoo ; Song, Reo.
Asia Pacific Journal of Marketing and Logistics. 30 (2018) 3 - p. 705-724 , 2018

Link: https://doi.org/10.1108/..

11

Does Deceptive Marketing Pay? The Evolution of Consumer Sen..:

Song, Reo ; Kim, Ho ; Lee, Gene Moo.
Journal of Business Ethics. 158 (2017) 3 - p. 743-761 , 2017

Link: https://doi.org/10.1007/..

12

Does Deceptive Marketing Pay? The Evolution of Consumer Sen..:

Song, Reo ; Kim, Ho ; Lee, Gene Moo.
Journal of Business Ethics, 158(3), pp. 743-761.. , 2017

Link: https://ssrn.com/abstrac..

13

When marketing strategy meets culture: the role of culture ..:

Song, Reo ; Moon, Sangkil ; Chen, Haipeng.
Journal of the Academy of Marketing Science. 46 (2017) 3 - p. 384-402 , 2017

Link: https://doi.org/10.1007/..

14

The effect of product placements on the evaluation of movie:

Meyer, Jeffrey ; Song, Reo ; Ha, Kyoungnam
European Journal of Marketing. 50 (2016) 3/4 - p. 530-549 , 2016

Link: https://doi.org/10.1108/..

15

Does advertising indicate product quality? Evidence from pr..:

Song, Reo ; Jang, Sungha ; Cai, Gangshu (George)
Marketing Letters. 27 (2016) 4 - p. 791-804 , 2016

Link: http://www.jstor.org/sta..