E-LIB Suche - Ergebnisse für: Sonnier, Garrett

1

The relationship between online chatter and firm value:

McAlister, Leigh ; Sonnier, Garrett ; Shively, Tom
Marketing Letters. 23 (2012) 1 - p. 1-12 , 2012

Link: https://www.jstor.org/st..

2

Estimating the value of brand-image associations

, In: Journal of marketing research / American Marketing Association

the role of general and specific brand image

Sonnier, Garrett ; Ainslie, Andrew. (2011) 3 - p. 518-531

Exemplare: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

3

Estimating the Value of Brand-Image Associations: The Role ..:

Sonnier, Garrett ; Ainslie, Andrew
Journal of Marketing Research. 48 (2011) 3 - p. 518-531 , 2011

Link: https://doi.org/10.1509/..

4

The relationship between online chatter and firm value:

McAlister, Leigh ; Sonnier, Garrett ; Shively, Tom
Marketing Letters. 23 (2011) 1 - p. 1-12 , 2011

Link: https://doi.org/10.1007/..

5

Estimating the Value of Brand-Image Associations: The Role ..:

SONNIER, GARRETT ; AINSLIE, ANDREW
Journal of Marketing Research. 48 (2011) 3 - p. 518-531 , 2011

Link: https://www.jstor.org/st..

6

Heterogeneity distributions of willingness-to-pay in choice..:

Sonnier, Garrett ; Ainslie, Andrew ; Otter, Thomas
Quantitative Marketing and Economics. 5 (2007) 3 - p. 313-331 , 2007

Link: https://doi.org/10.1007/..

7

Estimating the effect of brand beliefs on brand evaluations..:

Sonnier, Garrett P. ; Rutz, Oliver J. ; Ward, Adrian F.
International Journal of Research in Marketing. 40 (2023) 3 - p. 552-569 , 2023

Link: https://doi.org/10.1016/..

8

Statistical Inference for the Factor Model Approach to Esti..:

Li, Kathleen T. ; Sonnier, Garrett P.
Journal of Marketing Research. 60 (2023) 3 - p. 449-472 , 2023

Link: https://doi.org/10.1177/..

9

VANISH regularization for generalized linear models:

Rutz, Oliver J. ; Sonnier, Garrett P.
Quantitative Marketing and Economics. 17 (2019) 4 - p. 415-437 , 2019

Link: https://doi.org/10.1007/..

10

A new method to aid copy testing of paid search text advert..:

, In: Journal of marketing research / American Marketing Association

Rutz, Oliver J. ; Sonnier, Garrett P. ; Trusov, Michael. (2017) 6 - p. 885-900

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11

A New Method to Aid Copy Testing of Paid Search Text Advert..:

Rutz, Oliver J. ; Sonnier, Garrett P. ; Trusov, Michael
Journal of Marketing Research. 54 (2017) 6 - p. 885-900 , 2017

Link: https://doi.org/10.1509/..

12

A New Method to Aid Copy Testing of Paid Search Text Advert..:

RUTZ, OLIVER J. ; SONNIER, GARRETT P. ; TRUSOV, MICHAEL
Journal of Marketing Research. 54 (2017) 6 - p. 885-900 , 2017

Link: https://www.jstor.org/st..

13

The market value for product attribute improvements under p..:

Sonnier, Garrett P.
International Journal of Research in Marketing. 31 (2014) 2 - p. 168-177 , 2014

Link: https://doi.org/10.1016/..

14

A latent instrumental variables approach to modeling keywor..:

, In: Journal of marketing research / American Marketing Association

Rutz, Oliver J. ; Sonnier, Garrett P.. (2012) 3 - p. 306-319

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15

A Latent Instrumental Variables Approach to Modeling Keywor..:

Rutz, Oliver J. ; Bucklin, Randolph E. ; Sonnier, Garrett P.
Journal of Marketing Research. 49 (2012) 3 - p. 306-319 , 2012

Link: https://doi.org/10.1509/..