E-LIB Suche - Ergebnisse für: Sorescu, Alina

1

Innovation Potential, Insider Sales, and IPO Performance: H..:

Cao, Zixia ; Song, Reo ; Sorescu, Alina.
Journal of Marketing. 87 (2023) 4 - p. 550-574 , 2023

2

Blockchain meets marketing: Opportunities, threats, and ave..:

Peres, Renana ; Schreier, Martin ; Schweidel, David A..
International Journal of Research in Marketing. 40 (2023) 1 - p. 1-11 , 2023

Link: https://doi.org/10.1016/..

3

Brands in the Labor Market: How Vertical and Horizontal Bra..:

Moorman, Christine ; Sorescu, Alina ; Tavassoli, Nader T.
Journal of Marketing Research. 61 (2023) 2 - p. 204-224 , 2023

Link: https://doi.org/10.1177/..

4

On ChatGPT and beyond: How generative artificial intelligen..:

Peres, Renana ; Schreier, Martin ; Schweidel, David.
International Journal of Research in Marketing. 40 (2023) 2 - p. 269-275 , 2023

Link: https://doi.org/10.1016/..

5

Outstanding IJRM Area Editors and Reviewers:

Schreier, Martin ; Peres, Renana ; Schweidel, David.
International Journal of Research in Marketing. 39 (2022) 2 - p. A1 , 2022

Link: https://doi.org/10.1016/..

6

The Impact of Corporate Social Responsibility on Brand Sale..:

Nickerson, Dionne ; Lowe, Michael ; Pattabhiramaiah, Adithya.
Journal of Marketing. 86 (2021) 2 - p. 5-28 , 2021

Link: https://doi.org/10.1177/..

7

What brand do I use for my new product? The impact of new p..:

Kovalenko, Larisa ; Sorescu, Alina ; Houston, Mark B.
Journal of the Academy of Marketing Science. 50 (2021) 2 - p. 338-365 , 2021

Link: https://doi.org/10.1007/..

8

Innovation in the digital economy: a broader view of its sc..:

Sorescu, Alina ; Schreier, Martin
Journal of the Academy of Marketing Science. 49 (2021) 4 - p. 627-631 , 2021

Link: https://doi.org/10.1007/..

9

The Impact of Corporate Social Responsibility on Brand Sale..:

Nickerson, Dionne ; Lowe, Michael ; Pattabhiramaiah, Adithya.
forthcoming, Journal of Marketing. Georgia Tech Scheller College of Business Research Paper No. 18-33. , 2021

Link: https://ssrn.com/abstrac..

10

IJRM 2021–2024: Innovation, speed, diversity, let's push th..:

Schreier, Martin ; Peres, Renana ; Schweidel, David.
International Journal of Research in Marketing. 38 (2021) 4 - p. 807-810 , 2021

Link: https://doi.org/10.1016/..

11

Branding in a Hyperconnected World: Refocusing Theories and..:

Swaminathan, Vanitha ; Sorescu, Alina ; Steenkamp, Jan-Benedict E.M...
Journal of Marketing. 84 (2020) 2 - p. 24-46 , 2020

Link: https://doi.org/10.1177/..

12

Branding in a Hyperconnected World: Refocusing Theories and..:

Swaminathan, Vanitha ; Sorescu, Alina ; Steenkamp, Jan-Benedict E.M...
Journal of Marketing. 84 (2020) 2 - p. 24-46 , 2020

Link: https://www.jstor.org/st..

13

Hands Off My Brand! The Financial Consequences of Protectin..:

Ertekin, Larisa ; Sorescu, Alina ; Houston, Mark B.
Journal of Marketing. 82 (2018) 5 - p. 45-65 , 2018

Link: https://www.jstor.org/st..

14

Hands off my Brand! The Financial Consequences of Protectin..:

Ertekin, Larisa ; Sorescu, Alina ; Houston, Mark B.
Journal of Marketing. 82 (2018) 5 - p. 45-65 , 2018

Link: https://doi.org/10.1509/..

15

Two Centuries of Innovations and Stock Market Bubbles:

Sorescu, Alina ; Sorescu, Sorin M. ; Armstrong, Will J..
Marketing Science. 37 (2018) 4 - p. 507-529 , 2018

Link: https://www.jstor.org/st..