E-LIB Suche - Ergebnisse für: Thomas, Veronica L.

1

Narrative transportation: A systematic literature review an..:

Thomas, Veronica L. ; Grigsby, Jamie L.
Psychology & Marketing. , 2024

Link: https://doi.org/10.1002/..

2

Would you do me a favor? How salesperson favor requests pos..:

Thomas, Veronica L. ; Mangus, Stephanie M. ; Bock, Dora E.
Journal of Business Research. 155 (2023) - p. 113455 , 2023

Link: https://doi.org/10.1016/..

3

How social media influencer collaborations are perceived by..:

Thomas, Veronica L. ; Fowler, Kendra ; Taheran, Faegheh
Psychology & Marketing. 41 (2023) 1 - p. 168-183 , 2023

Link: https://doi.org/10.1002/..

4

Influencer marketing: a scoping review and a look ahead:

Fowler, Kendra ; Thomas, Veronica L.
Journal of Marketing Management. 39 (2023) 11-12 - p. 933-964 , 2023

Link: https://doi.org/10.1080/..

5

Examining the outcomes of influencer activism:

Thomas, Veronica L. ; Fowler, Kendra
Journal of Business Research. 154 (2023) - p. 113336 , 2023

Link: https://doi.org/10.1016/..

6

Zookeeper–Animal Bonds and Their Relationship with Conserva..:

Thomas, Veronica ; Orwig, Jerran ; Shelmidine, Nichole.
Journal of Zoological and Botanical Gardens. 3 (2022) 4 - p. 699-713 , 2022

Link: https://doi.org/10.3390/..

7

Examining consumer reactions to sincere brands' gratitude e..:

Thomas, Veronica ; Bock, Dora ; McCullough, Heath
International Journal of Advertising. 42 (2022) 3 - p. 518-541 , 2022

Link: https://doi.org/10.1080/..

8

The role of response efficacy and risk aversion in promotin..:

Thomas, Veronica L. ; Mirahmad, Hooman ; Kemper, Grace
Journal of Consumer Affairs. 56 (2022) 4 - p. 1454-1474 , 2022

Link: https://doi.org/10.1111/..

9

An extended reciprocity cycle of gratitude: How gratitude s..:

Bock, Dora ; Thomas, Veronica ; Wolter, Jeremy..
Psychology & Marketing. 38 (2021) 3 - p. 564-576 , 2021

Link: https://doi.org/10.1002/..

10

Martha Tamara Shuch Mednick (1929–2020):

Keita, Gwendolyn ; Thomas, Veronica
American Psychologist. 76 (2021) 6 - p. 1088-1089 , 2021

Link: https://doi.org/10.1037/..

11

How limited consumption experiences affect word of mouth:

Saenger, Christina ; Thomas, Veronica L.
Marketing Letters. 32 (2021) 2 - p. 149-163 , 2021

Link: https://doi.org/10.1007/..

12

Too Exciting to Care? When Expressing Gratitude Is a Detrim..:

Bock, Dora E. ; Thomas, Veronica L.
Journal of Advertising. 52 (2021) 2 - p. 211-228 , 2021

Link: https://doi.org/10.1080/..

13

The Negative Impact of Deviant Imagery on Consumers' Intent..:

Duverger, Philippe ; Thomas, Veronica L.
Services Marketing Quarterly. 42 (2021) 3-4 - p. 162-179 , 2021

Link: https://doi.org/10.1080/..

14

Turn the Other Cheek or an Eye for an Eye: Exploring Brand-..:

Thomas, Veronica L. ; Fowler, Kendra
Journal of Advertising. 50 (2021) 4 - p. 441-460 , 2021

Link: https://doi.org/10.1080/..

15

Celebrity influence on word of mouth: the interplay of powe..:

Thomas, Veronica L. ; Fowler, Kendra ; Saenger, Christina
Marketing Letters. 31 (2020) 1 - p. 105-120 , 2020

Link: https://www.jstor.org/st..