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Journal of marketing / American Marketing Association
8
Doing well versus doing good
, In:the differential effect of underdog positioning on moral an...
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Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing / American Marketing Association
13
Consumer-generated ads
, In:does awareness of advertising co-creation help or hurt pers...
Exemplare:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing research / American Marketing Association
14
When disfluency signals competence
, In:the effect of processing difficulty on perceptions of servi...
Exemplare:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085