Togawa, Taku
21  Ergebnisse:
Personensuche X
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1

The price is Heavy: How the haptic sensation of weight infl..:

Roy, Rajat ; Togawa, Taku ; Park, Jaewoo..
Journal of Business Research.  182 (2024)  - p. 114797 , 2024
 
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3

Multiple senses influencing healthy food preference:

Motoki, Kosuke ; Togawa, Taku
Current Opinion in Behavioral Sciences.  48 (2022)  - p. 101223 , 2022
 
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5

A Cross-Cultural Investigation of Metamotivational Beliefs ..:

Nguyen, Tina ; Togawa, Taku ; Scholer, Abigail A...
Personality and Social Psychology Bulletin.  48 (2021)  5 - p. 807-820 , 2021
 
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6

Looks Far Beyond My Reach: The Zoom Effect in Product Video..:

Togawa, Taku ; Sugitani, Yoko
Journal of Consumer Psychology.  32 (2021)  4 - p. 687-698 , 2021
 
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9

Effects of consumers' construal levels on post-impulse purc..:

Togawa, Taku ; Ishii, Hiroaki ; Onzo, Naoto.
Marketing Intelligence & Planning.  38 (2019)  3 - p. 269-282 , 2019
 
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11

Effects of consumers' construal levels on post-impulse purc..:

Togawa, Taku ; Ishii, Hiroaki ; Onzo, Naoto.
Togawa , T , Ishii , H , Onzo , N & Roy , R 2020 , ' Effects of consumers' construal levels on post-impulse purchase emotions ' , Marketing Intelligence and Planning , vol. 38 , no. 3 , pp. 269-282 . https://doi.org/10.1108/MIP-01-2019-0022.  , 2020
 
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12

When Does Perceived Hardness Affect Consumers' Judgments: A..:

Togawa, Taku ; Ishii, Hiroaki ; Park, Jaewoo.
Togawa , T , Ishii , H , Park , J & Roy , R 2018 , ' When Does Perceived Hardness Affect Consumers' Judgments: A Conceptual Replication of Krishna and Morrin (2008) ' , Journal of Marketing Behavior , vol. 3 , no. 3 , pp. 241-249 . https://doi.org/10.1561/107.00000051.  , 2018
 
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13

Effect of Customers' Names on Brand Choices:

Taku Togawa ; Yuriko Isoda ; Ryo Suzuki.
https://www.jstage.jst.go.jp/article/marketing/42/3/42_2023.004/_html/-char/en.  , 2023
 
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14

Sensory Nudge:

Jaewoo Park ; Taku Togawa ; Kosuke Motoki
https://www.jstage.jst.go.jp/article/marketing/42/3/42_2023.002/_html/-char/en.  , 2023
 
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15

Effects of Device Types on Online Consumer Behavior:

Takanori Suda ; Hiroaki Ishii ; Taku Togawa.
https://www.jstage.jst.go.jp/article/marketing/41/2/41_2021.045/_html/-char/en.  , 2021
 
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