E-LIB Suche - Ergebnisse für: Tran, Trang P.

1

The effects of customer brand engagement on brand love in s..:

Tran, Trang P. ; Lee, Seung Hyun ; Sakib, Md Nazmus
Journal of Marketing Theory and Practice. , 2024

Link: https://doi.org/10.1080/..

2

Personalization, value co-creation, and brand loyalty in br..:

Tran, Gina A. ; Ketron, Seth ; Tran, Trang P..
Journal of Strategic Marketing. 32 (2023) 4 - p. 554-573 , 2023

Link: https://doi.org/10.1080/..

3

Examining the effects of Facebook's personalized advertisem..:

Tran, Trang P. ; Blanchflower, Tiffany M. ; Lin, Chien-Wei (Wilson)
Journal of Marketing Theory and Practice. 32 (2022) 1 - p. 61-80 , 2022

Link: https://doi.org/10.1080/..

4

How Does Personalization Affect Brand Relationship in Socia..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Tran, Trang P. ; van Solt, Michelle ; Zemanek Jr., James E. - p. 535-536 , 2022

Link: https://doi.org/10.1007/..

5

The extension of animosity model of foreign product purchas..:

Hoang, Hung Trong ; Bich Ho, Khanh Ngoc ; Tran, Trang P..
Journal of Retailing and Consumer Services. 64 (2022) - p. 102758 , 2022

Link: https://doi.org/10.1016/..

6

Enhancing brand equity in branded apps: A hedonic and utili..:

Tran, Trang P. ; Gugenishvili, Ilia ; Muldrow, Adrienne F.
Journal of Marketing Communications. 30 (2022) 3 - p. 318-343 , 2022

Link: https://doi.org/10.1080/..

7

Understanding Key Factors Motivating Customers to Purchase ..:

Tran, Trang P. ; May, McKenzie ; Kowalczyk, Christine M.
Services Marketing Quarterly. 43 (2021) 1 - p. 67-86 , 2021

Link: https://doi.org/10.1080/..

8

Enhancing brand equity of branded mobile apps via motivatio..:

Tran, Trang P. ; Mai, Enping Shirley ; Taylor, Erik C.
Journal of Business Research. 125 (2021) - p. 239-251 , 2021

Link: https://doi.org/10.1016/..

9

The Effects of Task Service Fit on Brand Loyalty: A Study o..:

Tran, Trang P. ; Furner, Christopher P. ; Gugenishvili, Ilia
International Journal of E-Services and Mobile Applications. 14 (2021) 1 - p. 1-19 , 2021

Link: https://doi.org/10.4018/..

10

Understanding drivers of brand love - the role of personali..:

Tran, Trang P. ; Muldrow, Adrienne ; Ho, Khanh Ngoc Bich
Journal of Consumer Marketing. 38 (2020) 1 - p. 1-14 , 2020

Link: https://doi.org/10.1108/..

11

Understanding drivers and outcomes of brand attachment in m..:

Tran, Trang P. ; Furner, Christopher P. ; Albinsson, Pia A.
Journal of Consumer Marketing. 38 (2020) 1 - p. 113-124 , 2020

Link: https://doi.org/10.1108/..

12

National versus private brand: A regulatory focus perspecti..:

Tran, Trang P. ; Guzmán, Francisco ; Paswan, Audhesh K..
Journal of Retailing and Consumer Services. 57 (2020) - p. 102198 , 2020

Link: https://doi.org/10.1016/..

13

How personalized advertising affects equity of brands adver..:

Tran, Trang P. ; Lin, Chien-Wei ; Baalbaki, Sally.
Journal of Business Research. 120 (2020) - p. 1-15 , 2020

Link: https://doi.org/10.1016/..

14

How does personalization affect brand relationship in socia..:

Tran, Trang P. ; van Solt, Michelle ; Zemanek Jr, James E.
Journal of Consumer Marketing. 37 (2020) 5 - p. 473-486 , 2020

Link: https://doi.org/10.1108/..

15

Getting to know you: Social media personalization as a mean..:

Shanahan, Tyler ; Tran, Trang P. ; Taylor, Erik C.
Journal of Retailing and Consumer Services. 47 (2019) - p. 57-65 , 2019

Link: https://doi.org/10.1016/..