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Tsourvakas, George
31  Ergebnisse:
Personensuche X
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1

Positioning a Personal Political Brand on YouTube with Poin..:

Mochla, Vagia ; Tsourvakas, George ; Vlachopoulou, Maro
Journal of Political Marketing.  , 2023
Link: https://doi.org/10.1080/..
 
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2

Can Eye Trackers and EEG Be Used by Small-Medium Marketing ..:

, In: Advances in Digital Marketing and eCommerce; Springer Proceedings in Business and Economics,
Yfantidou, Ioanna ; Riskos, Kyriakos ; Tsourvakas, George - p. 164-170 , 2022
Link: https://doi.org/10.1007/..
 
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3

Ecolabels and the Attitude–Behavior Relationship towards Gr..:

Riskos, Kyriakos ; Dekoulou, Paraskevi (Evi) ; Mylonas, Naoum.
Sustainability.  13 (2021)  12 - p. 6867 , 2021
Link: https://doi.org/10.3390/..
 
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4

The influence of entertainment, utility and pass time on co..:

Riskos, Kyriakos ; Hatzithomas, Leonidas ; Dekoulou, Paraskevi (Evi).
Journal of Media Business Studies.  19 (2021)  1 - p. 1-28 , 2021
Link: https://doi.org/10.1080/..
 
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5

Quality Dimensions of Political Parties' Website Services T..:

Mochla, Vagia ; Tsourvakas, George
Journal of Political Marketing.  22 (2020)  1 - p. 1-13 , 2020
Link: https://doi.org/10.1080/..
 
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6

Do Social Media Affect Museums' Brand Equity? An Explorator..:

, In: Strategic Innovative Marketing and Tourism; Springer Proceedings in Business and Economics,
Belenioti, Zoe-Charis ; Tsourvakas, George ; Vassiliadis, Chris A. - p. 533-540 , 2019
Link: https://doi.org/10.1007/..
 
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7

What Matters most for museums? Individual and social influe..:

Goulaptsi, Ioanna ; Manolika, Maria ; Tsourvakas, George
Museum Management and Curatorship.  35 (2019)  2 - p. 182-195 , 2019
Link: https://doi.org/10.1080/..
 
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8

Contemporary Environmental CSR Strategies in the Banking Se..:

, In: Cases on Corporate Social Responsibility and Contemporary Issues in Organizations; Advances in Business Strategy and Competitive Advantage,
Riskos, Kyriakos ; Dekoulou, Paraskevi ; Tsourvakas, George - p. 90-109 , 2019
Link: https://doi.org/10.4018/..
 
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9

User interactivity in online newspapers: Exploring the rela..:

Riskos, Kyriakos ; Dekoulou, Paraskevi ; Tsourvakas, George
Newspaper Research Journal.  40 (2019)  2 - p. 155-176 , 2019
Link: https://doi.org/10.1177/..
 
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10

Museums Brand Equity and Social Media: Looking into Current..:

, In: Strategic Innovative Marketing and Tourism; Springer Proceedings in Business and Economics,
Belenioti, Zoe-Charis ; Tsourvakas, George ; Vassiliadis, Chris A. - p. 1215-1222 , 2019
Link: https://doi.org/10.1007/..
 
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11

The impact of atmospherics on WOM about short life-cycle pr..:

Hatzithomas, Leonidas ; Gkorezis, Panagiotis ; Zotou, Athina Y..
Journal of Product & Brand Management.  27 (2018)  5 - p. 471-483 , 2018
Link: https://doi.org/10.1108/..
 
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12

Emergent Success Factors for Entrepreneurial E-media Compan..:

Tsourvakas, George ; Riskos, Kyriakos
Journal of Entrepreneurship and Innovation in Emerging Economies.  4 (2018)  2 - p. 101-120 , 2018
Link: https://doi.org/10.1177/..
 
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13

Market structure and innovation policies in Greece:

, In: Innovation policies in the European news media industry / Hans van Kranenburg, editor
Monastiridis, Prodromos ; Dekoulou, Paraskevi ; Veglis, Andreas.. (2017)  - p. 97-108
Exemplar:  Zentrale:Magazin 03.d.7956
 
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14

The contribution of marketing innovations on art organizati..:

Tsourvakas, George ; Monastiridis, Prodromos ; Goulaptsi, Ioanna.
International Journal of Nonprofit and Voluntary Sector Marketing.  21 (2016)  3 - p. 133-147 , 2016
Link: https://doi.org/10.1002/..
 
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15

Social media 

, In: Handbook of social media management / Mike Friedrichsen; Wolfgang Mühl-benninghaus (eds.)
managerial and economic opportunities and challenges 
Pérez-Latrel, Francisco J. ; Tsourvakas, George. (2013)  - p. 201-216
Exemplar:  TB Nautik 17/1.7 Han 2 (2013)
 
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