E-LIB Suche - Ergebnisse für: Tucker, Catherine E.

1

Data Deserts and Black Boxes: The Impact of Socio-Economic ..:

Neumann, Nico ; Tucker, Catherine E. ; Kaplan, Levi..
Management Science. , 2024

2

Is first- or third-party audience data more effective for r..:

Neumann, Nico ; Tucker, Catherine E. ; Subramanyam, Kumar.
Quantitative Marketing and Economics. 21 (2023) 4 - p. 519-571 , 2023

Link: https://doi.org/10.1007/..

3

The Surprising Breadth of Harbingers of Failure:

Simester, Duncan I. ; Tucker, Catherine E. ; Yang, Clair
Journal of Marketing Research. 56 (2019) 6 - p. 1034-1049 , 2019

Link: https://www.jstor.org/st..

4

The Surprising Breadth of Harbingers of Failure:

Simester, Duncan I. ; Tucker, Catherine E. ; Yang, Clair
Journal of Marketing Research. 56 (2019) 6 - p. 1034-1049 , 2019

Link: https://doi.org/10.1177/..

5

Field experiments:

, In: Handbook of Marketing Analytics,

Lambrecht, Anja ; Tucker, Catherine E. , 2018

Link: https://doi.org/10.4337/..

6

The Impact of Online Surveillance on Behavior:

Marthews, Alex ; Tucker, Catherine E.
Cambridge Handbook of Surveillance Law. , 2017

Link: https://ssrn.com/abstrac..

7

The effect of patent litigation and patent assertion entiti..:

Kiebzak, Stephen ; Rafert, Greg ; Tucker, Catherine E.
Research Policy. 45 (2016) 1 - p. 218-231 , 2016

Link: https://doi.org/10.1016/..

8

On Storks and Babies: Correlation, Causality and Field Expe..:

Lambrecht, Anja ; Tucker, Catherine E.
GfK Marketing Intelligence Review. 8 (2016) 2 - p. 24-29 , 2016

Link: https://doi.org/10.1515/..

9

Chapter 11. Privacy and the Internet:

Tucker, Catherine E.. (2015) - p. 541-562

Link: https://doi.org/10.1016/..

10

Standardization and the Effectiveness of Online Advertising:

Goldfarb, Avi ; Tucker, Catherine E.
Management Science. 61 (2015) 11 - p. 2707-2719 , 2015

Link: http://www.jstor.org/sta..

11

The Reach and Persuasiveness of Viral Video Ads:

Tucker, Catherine E.
Marketing Science. 34 (2015) 2 - p. 281-296 , 2015

Link: http://www.jstor.org/sta..

12

Social Networks, Personalized Advertising, and Privacy Cont..:

TUCKER, CATHERINE E.
Journal of Marketing Research. 51 (2014) 5 - p. 546-562 , 2014

Link: https://www.jstor.org/st..

13

Electronic Discovery and the Adoption of Information Techno..:

Miller, Amalia R. ; Tucker, Catherine E.
Journal of Law, Economics, & Organization. 30 (2014) 2 - p. 217-243 , 2014

Link: http://www.jstor.org/sta..

14

Social Networks, Personalized Advertising, and Privacy Cont..:

Tucker, Catherine E.
Journal of Marketing Research. 50 (2013) 5 - p. 546-562 , 2013

Link: https://doi.org/10.1177/..

15

Social Networks, Personalized Advertising, and Privacy Cont..:

Tucker, Catherine E.
Journal of Marketing Research. 51 (2013) 5 - p. 546-562 , 2013

Link: https://doi.org/10.1509/..