E-LIB Suche - Ergebnisse für: Ulrich, Isabelle

1

The travel influencer construct: An empirical exploration a..:

Manthiou, Aikaterini ; Ulrich, Isabelle ; Kuppelwieser, Volker
Tourism Management. 101 (2024) - p. 104858 , 2024

2

A practice theory perspective on apparel sharing consumptio..:

Ulrich, Isabelle ; Cacho-Elizondo, Silvia ; Damay, Coralie.
Journal of Retailing and Consumer Services. 77 (2024) - p. 103626 , 2024

Link: https://doi.org/10.1016/..

3

The Effect of Second-hand Extension on Retailers' Brand Ima..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Manthiou, Aikaterini ; Godey, Bruno ; Pederzoli, Daniele. - p. 273-274 , 2023

Link: https://doi.org/10.1007/..

4

Customer engagement and performance in social media: a mana..:

Boujena, Othman ; Ulrich, Isabelle ; Manthiou, Aikaterini.
Electronic Markets. 31 (2021) 4 - p. 965-987 , 2021

Link: https://doi.org/10.1007/..

5

Using food pictorial metaphor in the advertising of non-foo..:

Boujena, Othman ; Ulrich, Isabelle ; Piris, Yolande.
Journal of Retailing and Consumer Services. 62 (2021) - p. 102605 , 2021

Link: https://doi.org/10.1016/..

6

Quelle est la valeur d'un vêtement que je ne possède pas ? ..:

Damay, Coralie ; Ulrich, Isabelle ; Loussaïef, Leïla
Décisions Marketing. , 2020

Link: https://www.jstor.org/st..

7

Stay close but not too close: The role of similarity in the..:

Ulrich, Isabelle ; Azar, Salim L. ; Aimé, Isabelle
Journal of Business Research. 120 (2020) - p. 157-174 , 2020

Link: https://doi.org/10.1016/..

8

How does access to luxury fashion challenge self-identity? ..:

Loussaïef, Leïla ; Ulrich, Isabelle ; Damay, Coralie
Journal of Business Research. 102 (2019) - p. 263-272 , 2019

Link: https://doi.org/10.1016/..

9

Brand gender-bending: The impact of an endorsed brand strat..:

Azar, Salim L. ; Aimé, Isabelle ; Ulrich, Isabelle
European Journal of Marketing. 52 (2018) 7/8 - p. 1598-1624 , 2018

Link: https://doi.org/10.1108/..

10

"A feminine brand? Never!" Brands as gender threats for "re..:

Ulrich, Isabelle ; Tissier-Desbordes, Elisabeth
Qualitative Market Research: An International Journal. 21 (2018) 3 - p. 274-295 , 2018

Link: https://doi.org/10.1108/..

11

Bouleverser les codes dans les catalogues de jouets: réacti..:

Ezan, Pascale ; Ulrich, Isabelle
Décisions Marketing. , 2016

Link: https://www.jstor.org/st..

12

"Boys and dolls; girls and cars": Children's reactions to i..:

Ulrich, Isabelle ; Ezan, Pascale
International Journal of Retail & Distribution Management. 44 (2016) 10 - p. 1047-1063 , 2016

Link: https://doi.org/10.1108/..

13

The relevance of multifactorial gender and its measure in m..:

Ulrich, Isabelle ; Tissier-Desbordes, Elisabeth
Recherche et Applications en Marketing (English Edition). 28 (2013) 2 - p. 86-115 , 2013

Link: https://doi.org/10.1177/..

14

The Effect of Consumer Multifactorial Gender and Biological..:

Ulrich, Isabelle
Psychology & Marketing. 30 (2013) 9 - p. 794-810 , 2013

Link: https://doi.org/10.1002/..

15

De l'intérêt de mobiliser en marketing le genre multifactor..:

Ulrich, Isabelle ; Tissier-Desbordes, Elisabeth
Recherche et Applications en Marketing (French Edition). 28 (2013) 2 - p. 87-117 , 2013

Link: https://doi.org/10.1177/..