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Uncles, Mark D.
84  Ergebnisse:
Personensuche X
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1

Marketing at UNSW Sydney: Building Marketing Capability in ..:

Roberts, John H. ; Uncles, Mark ; van Heerde, Harald J...
Customer Needs and Solutions.  10 (2023)  1 - p. , 2023
Link: https://doi.org/10.1007/..
 
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2

Digital media consumption: Using metrics, patterns and dash..:

Chan, Kaye ; Uncles, Mark
Journal of Consumer Behaviour.  21 (2021)  1 - p. 80-91 , 2021
Link: https://doi.org/10.1002/..
 
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3

Bringing sensory anthropology to consumer research:

Scott, Rebecca O. ; Uncles, Mark D.
European Journal of Marketing.  52 (2018)  1/2 - p. 302-327 , 2018
Link: https://doi.org/10.1108/..
 
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4

Introduction to the special issue: Harnessing the power of ..:

, In: The journal of brand management
Uncles, Mark ; Ngo, Liem Viet. (2017)  4 - p. 307-309
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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5

Introduction to the special issue: Harnessing the power of ..:

Uncles, Mark ; Ngo, Liem Viet
Journal of Brand Management.  24 (2017)  4 - p. 307-309 , 2017
Link: https://doi.org/10.1057/..
 
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6

The Impact of Word of Mouth on Intention to Purchase Curren..:

East, Robert ; Romaniuk, Jenni ; Chawdhary, Rahul.
International Journal of Market Research.  59 (2017)  3 - p. 321-334 , 2017
Link: https://doi.org/10.2501/..
 
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7

Measuring the market performance of brands 

, In: The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
applications in brand management 
Singh, Jaywant ; Uncles, Mark. (2016)  - p. 13-31
Exemplar:  BB WiWi: 11a bwl 485/345
 
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8

Strategic employer brands 

, In: The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
current domain, future directions 
Moroko, Lara ; Uncles, Mark D.. (2016)  - p. 309-323
Exemplar:  BB WiWi: 11a bwl 485/345
 
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9

Validation and sufficiency:

East, Robert ; Uncles, Mark D. ; Romaniuk, Jenni.
European Journal of Marketing.  50 (2016)  3/4 - p. 661-666 , 2016
Link: https://doi.org/10.1108/..
 
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10

Improving agent-based models of diffusion:

East, Robert ; Uncles, Mark D. ; Romaniuk, Jenni.
European Journal of Marketing.  50 (2016)  3/4 - p. 639-646 , 2016
Link: https://doi.org/10.1108/..
 
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11

Factors associated with the production of word of mouth:

, In: International journal of market research
East, Robert ; Uncles, Mark ; Romaniuk, Jenni.. (2015)  3 - p. 439-458
Exemplare:  Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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12

Factors Associated with the Production of Word of Mouth:

East, Robert ; Uncles, Mark ; Romaniuk, Jenni.
International Journal of Market Research.  57 (2015)  3 - p. 439-458 , 2015
Link: https://doi.org/10.2501/..
 
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13

The complexity of surveying web participation:

Page, Kelly L. ; Uncles, Mark D.
Journal of Business Research.  67 (2014)  11 - p. 2356-2367 , 2014
Link: https://doi.org/10.1016/..
 
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14

Moving across time and space: temporal management and struc..:

Figueiredo, Bernardo ; Uncles, Mark
Consumption Markets & Culture.  18 (2014)  1 - p. 39-54 , 2014
Link: https://doi.org/10.1080/..
 
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15

Achieving reach in a multi-media environment 

, In: Journal of advertising research / Advertising Research Foundation
how a marketer's first step provides the direction fot the ... 
Romaniuk, Jenni ; Beal, Virginia ; Uncles, Mark. (2013)  2 - p. 221-230
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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