E-LIB Suche - Ergebnisse für: Verlegh, Peeter

1

Marketing of medicines in primary care: An analysis of dire..:

Dankers, Marloes ; Verlegh, Peeter ; Weber, Karla...
PLOS ONE. 18 (2023) 8 - p. e0290603 , 2023

Link: https://doi.org/10.1371/..

2

Global vs local brands: how home country bias and price dif..:

Winit, Warat ; Gregory, Gary ; Cleveland, Mark.
International Marketing Review. 31 (2014) 2 - p. 102-128 , 2014

Link: https://doi.org/10.1108/..

3

The Firm's Management of Social Interactions:

Godes, David ; Mayzlin, Dina ; Chen, Yubo...
Marketing Letters. 16 (2005) 3/4 - p. 415-428 , 2005

Link: https://www.jstor.org/st..

4

The Firm's Management of Social Interactions:

Godes, David ; Mayzlin, Dina ; Chen, Yubo...
Marketing Letters. 16 (2005) 3-4 - p. 415-428 , 2005

Link: https://doi.org/10.1007/..

5

The acceptability of behavioural interventions in financial..:

de Jonge, Patricia ; Ungureanu, Olga ; Zeelenberg, Marcel.
Behavioural Public Policy. , 2024

Link: https://doi.org/10.1017/..

6

Perspectives: a research-based guide for brand activism:

Verlegh, Peeter W. J.
International Journal of Advertising. 43 (2023) 2 - p. 388-402 , 2023

Link: https://doi.org/10.1080/..

7

A Meta-Analysis of the Effects of Brands' Owned Social Medi..:

Liadeli, Georgia ; Sotgiu, Francesca ; Verlegh, Peeter W.J.
Journal of Marketing. 87 (2022) 3 - p. 406-427 , 2022

Link: https://doi.org/10.1177/..

8

"Don't Worry, We Are Here for You": Brands as External Sour..:

Verlegh, Peeter W. J. ; Bernritter, Stefan F. ; Gruber, Verena..
Journal of Advertising. 50 (2021) 3 - p. 262-270 , 2021

Link: https://doi.org/10.1080/..

9

When organic products are tasty: Taste inferences from an O..:

Nadricka, Kristina ; Millet, Kobe ; Verlegh, Peeter W.J.
Food Quality and Preference. 83 (2020) - p. 103896 , 2020

Link: https://doi.org/10.1016/..

10

Correction to: Beyond valence: a meta-analysis of discrete ..:

Kranzbühler, Anne-Madeleine ; Zerres, Alfred ; Kleijnen, Mirella H. P..
Journal of the Academy of Marketing Science. 48 (2020) 6 - p. 1254-1256 , 2020

Link: https://doi.org/10.1007/..

11

Paradoxical side effects of green advertising: how purchasi..:

Meijers, Marijn H. C. ; Noordewier, Marret K. ; Verlegh, Peeter W. J...
International Journal of Advertising. 38 (2019) 8 - p. 1202-1223 , 2019

Link: https://doi.org/10.1080/..

12

Consumer effects of front-of-package nutrition labeling: an..:

Ikonen, Iina ; Sotgiu, Francesca ; Aydinli, Aylin.
Journal of the Academy of Marketing Science. 48 (2019) 3 - p. 360-383 , 2019

Link: https://doi.org/10.1007/..

13

Beyond valence: a meta-analysis of discrete emotions in fir..:

Kranzbühler, Anne-Madeleine ; Zerres, Alfred ; Kleijnen, Mirella H. P..
Journal of the Academy of Marketing Science. 48 (2019) 3 - p. 478-498 , 2019

Link: https://doi.org/10.1007/..

14

You and I have nothing in common: The role of dissimilarity..:

Tuk, Mirjam A. ; Verlegh, Peeter W.J. ; Smidts, Ale.
Organizational Behavior and Human Decision Processes. 151 (2019) - p. 49-60 , 2019

Link: https://doi.org/10.1016/..

15

Outsourcing the pain, keeping the pleasure: effects of outs..:

Kranzbühler, Anne-Madeleine ; Kleijnen, Mirella H. P. ; Verlegh, Peeter W. J.
Journal of the Academy of Marketing Science. 47 (2018) 2 - p. 308-327 , 2018

Link: https://doi.org/10.1007/..