E-LIB Suche - Ergebnisse für: Verma, Harsh V.

1

Purpose, Semiotics and Rhetoric: A Study of Select Brands:

Chadha, Kriti ; Verma, Harsh V.
Journal of Business Thought. , 2023

2

Antecedents of Mindful Consumption: An Abstract:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Gupta, Sharad ; Verma, Harsh V. - p. 249-250 , 2022

Link: https://doi.org/10.1007/..

3

Product recommendation in internet business: an integrated ..:

Gupta, Niharika ; Verma, Harsh V.
Electronic Commerce Research. , 2022

Link: https://doi.org/10.1007/..

4

Relationship of Mindfulness, Mindful Consumption and Life S..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Gupta, Sharad ; Verma, Harsh V. - p. 247-248 , 2022

Link: https://doi.org/10.1007/..

5

Antecedents of customer brand advocacy: a meta-analysis of ..:

Bhati, Ragini ; Verma, Harsh V.
Journal of Research in Interactive Marketing. 14 (2020) 2 - p. 153-172 , 2020

Link: https://doi.org/10.1108/..

6

Metaphors, Communication and Effectiveness in Indian Politi..:

Antil, Anjuman ; Verma, Harsh V.
Journal of Creative Communications. 15 (2020) 2 - p. 209-226 , 2020

Link: https://doi.org/10.1177/..

7

FNI: In Search of Relevance for an Irrelevant Product:

Verma, Harsh V. ; Duggal, Ekta
South Asian Journal of Business and Management Cases. 8 (2019) 2 - p. 130-136 , 2019

Link: https://doi.org/10.1177/..

8

Rahul Gandhi on Twitter: An Analysis of Brand Building Thro..:

Antil, Anjuman ; Verma, Harsh V.
Global Business Review. 22 (2019) 5 - p. 1258-1275 , 2019

Link: https://doi.org/10.1177/..

9

Cool perspectives, Indian cool and branding:

Duggal, Ekta ; Verma, Harsh V.
South Asian Journal of Business Studies. 8 (2019) 2 - p. 130-145 , 2019

Link: https://doi.org/10.1108/..

10

Grooming Market in India: Concept, Instrumentality, Outcome..:

, In: Advances in Logistics, Operations, and Management Science; Managerial Strategies and Practice in the Asian Business Sector,

Verma, Harsh V. ; Duggal, Ekta - p. 82-106 , 2016

Link: https://doi.org/10.4018/..

11

Deconstructing Retail Service Quality in India: Dimensions ..:

Duggal, Ekta ; Verma, Harsh V.
Paradigm. 20 (2016) 2 - p. 143-158 , 2016

Link: https://doi.org/10.1177/..

12

Retail service quality in India: construct exploration and ..:

Verma, Harsh V ; Duggal, Ekta
South Asian Journal of Global Business Research. 4 (2015) 1 - p. 129-148 , 2015

Link: https://doi.org/10.1108/..

13

Environmental Concerns, Behavior Consistency of Emerging Ma..:

Verma, Harsh V. ; Duggal, Ekta
Emerging Economy Studies. 1 (2015) 2 - p. 171-187 , 2015

Link: https://doi.org/10.1177/..

14

Coffee and Tea: Socio-cultural Meaning, Context and Brandin:

Verma, Harsh V.
Asia-Pacific Journal of Management Research and Innovation. 9 (2013) 2 - p. 157-170 , 2013

Link: https://doi.org/10.1177/..

15

Skin 'Fairness'—Culturally Embedded Meaning and Branding Im..:

Verma, Harsh V.
Global Business Review. 12 (2011) 2 - p. 193-211 , 2011

Link: https://doi.org/10.1177/..