E-LIB Suche - Ergebnisse für: Viswanathan, Madhu

1

Boosting app-based mobile financial services engagement in ..:

Ferdous, Ahmed Shahriar ; Akareem, Husain Salilul ; Viswanathan, Madhu..
Industrial Marketing Management. 119 (2024) - p. 147-161 , 2024

Link: https://doi.org/10.1016/..

2

Addressing difficulties with abstract thinking for low‐lite..:

Viswanathan, Madhu ; Jaikumar, Saravana ; Sreekumar, Arun..
Journal of Consumer Affairs. 58 (2024) 3 - p. 794-813 , 2024

Link: https://doi.org/10.1111/..

3

Addressing grand challenges through the bottom-up marketing..:

Viswanathan, Madhu ; Sreekumar, Arun ; Sridharan, Srinivas.
Journal of the Academy of Marketing Science. , 2024

Link: https://doi.org/10.1007/..

4

Bottom-Up Journey into Subsistence Marketplaces from Micro-..:

Viswanathan, Madhu
Journal of Public Policy & Marketing. 42 (2023) 4 - p. 358-360 , 2023

Link: https://doi.org/10.1177/..

5

Men engage in self‐deceptive enhancement, whereas women eng..:

Lalwani, Ashok K. ; Lee, Hyejin ; Shrum, L. J..
Psychology & Marketing. 40 (2023) 7 - p. 1405-1416 , 2023

Link: https://doi.org/10.1002/..

6

Launching an Online Business Program at Scale: A Retrospect..:

Echambadi, Raj ; Saiyed, Arshad ; Scagnoli, Norma I..
Journal of Management Education. 46 (2022) 4 - p. 751-777 , 2022

Link: https://doi.org/10.1177/..

7

Money-Back Guarantees and Service Quality: The Marketing of..:

Yu, Shan ; Ghosh, Mrinal ; Viswanathan, Madhu
Journal of Marketing Research. 59 (2022) 3 - p. 659-673 , 2022

Link: https://doi.org/10.1177/..

8

Reaching for rigor and relevance: better marketing research..:

Madan, Shilpa ; Johar, Gita Venkataramani ; Berger, Jonah...
Marketing Letters. 34 (2022) 1 - p. 1-12 , 2022

Link: https://doi.org/10.1007/..

9

Global Virtual Immersion in a Post-Covid World: Lessons Lea..:

Viswanathan, Madhu ; Sreekumar, Arun ; Duncan, Ronald.
Journal of Teaching in International Business. 33 (2022) 4 - p. 203-223 , 2022

Link: https://doi.org/10.1080/..

10

The Performance Impact of Core-Component Outsourcing: Insig..:

Viswanathan, Madhu ; Mukherji, Prokriti ; Narasimhan, Om.
Journal of Marketing Research. 58 (2021) 4 - p. 801-826 , 2021

Link: https://doi.org/10.1177/..

11

JPP&M's Global Perspective and Impact: An Agenda for Resear..:

Shultz, Clifford ; Hoek, Janet ; Lee, Leonard...
Journal of Public Policy & Marketing. 41 (2021) 1 - p. 34-50 , 2021

Link: https://doi.org/10.1177/..

12

Do Activity-Based Incentive Plans Work? Evidence from a Lar..:

Rao, Raghunath Singh ; Viswanathan, Madhu ; John, George.
Journal of Marketing Research. 58 (2021) 4 - p. 686-704 , 2021

Link: https://doi.org/10.1177/..

13

Subsistence Marketplaces: Challenges and Opportunities:

Viswanathan, Madhu ; Elaydi, Raed ; Gau, Roland.
Journal of Public Policy & Marketing. 38 (2019) 1 - p. 36-41 , 2019

Link: https://www.jstor.org/st..

14

A transaction cost approach to channel design with applicat..:

, In: Handbook of Research on Distribution Channels,

John, George ; Viswanathan, Madhu ; Ghosh, Mrinal , 2019

Link: https://doi.org/10.4337/..

15

Subsistence Marketplaces: Challenges and Opportunities:

Viswanathan, Madhu ; Elaydi, Raed ; Gau, Roland.
Journal of Public Policy & Marketing. 38 (2019) 1 - p. 36-41 , 2019

Link: https://doi.org/10.1177/..