E-LIB Suche - Ergebnisse für: Völckner, Franziska

1

Behavioral Labeling: Prompting Consumer Behavior Through Ac..:

Fritze, Martin P. ; Völckner, Franziska ; Melnyk, Valentyna
Journal of Marketing. 88 (2024) 4 - p. 22-39 , 2024

2

Avengers, assemble! A network-based contingency analysis of..:

Klostermann, Jan ; Hinze, Tobias K. ; Völckner, Franziska..
Journal of the Academy of Marketing Science. 52 (2023) 2 - p. 449-469 , 2023

Link: https://doi.org/10.1007/..

3

Applying option thinking to value experiential marketing co..:

Völckner, Franziska ; Spann, Martin ; Sattler, Henrik...
Journal of Media Economics. 35 (2023) 1-2 - p. 1-27 , 2023

Link: https://doi.org/10.1080/..

4

All that glitters is not gold: An investigation into the un..:

Bekk, Magdalena ; Eppmann, René ; Klein, Kristina.
International Journal of Research in Marketing. 39 (2022) 4 - p. 1059-1081 , 2022

Link: https://doi.org/10.1016/..

5

Effects of background music on evaluations of visual images:

Klein, Kristina ; Melnyk, Valentyna ; Völckner, Franziska
Psychology & Marketing. 38 (2021) 12 - p. 2240-2246 , 2021

Link: https://doi.org/10.1002/..

6

Gamifying employer branding: An integrating framework and r..:

Küpper, Denise Marie ; Klein, Kristina ; Völckner, Franziska
Human Resource Management Review. 31 (2021) 1 - p. 100686 , 2021

Link: https://doi.org/10.1016/..

7

The impact of different fit dimensions on spillover effects..:

Schnittka, Oliver ; Johnen, Marius ; Völckner, Franziska...
Journal of Business Economics. 87 (2017) 7 - p. 899-925 , 2017

Link: https://doi.org/10.1007/..

8

Temperature and emotions: Effects of physical temperature o..:

Bruno, Pascal ; Melnyk, Valentyna ; Völckner, Franziska
International Journal of Research in Marketing. 34 (2017) 1 - p. 302-320 , 2017

Link: https://doi.org/10.1016/..

9

Empirical generalizations on the impact of stars on the eco..:

Hofmann, Julian ; Clement, Michel ; Völckner, Franziska.
International Journal of Research in Marketing. 34 (2017) 2 - p. 442-461 , 2017

Link: https://doi.org/10.1016/..

10

What is not beautiful should match: how attractiveness simi..:

Bekk, Magdalena ; Spörrle, Matthias ; Völckner, Franziska..
Marketing Letters. 28 (2017) 4 - p. 509-522 , 2017

Link: https://www.jstor.org/st..

11

What is not beautiful should match: how attractiveness simi..:

Bekk, Magdalena ; Spörrle, Matthias ; Völckner, Franziska..
Marketing Letters. 28 (2017) 4 - p. 509-522 , 2017

Link: https://doi.org/10.1007/..

12

Listen to Your Customers: Insights into Brand Image Using O..:

Gensler, Sonja ; Völckner, Franziska ; Egger, Marc..
International Journal of Electronic Commerce. 20 (2015) 1 - p. 112-141 , 2015

Link: https://doi.org/10.1080/..

13

How collinearity affects mixture regression results:

Becker, Jan-Michael ; Ringle, Christian M. ; Sarstedt, Marko.
Marketing Letters. 26 (2015) 4 - p. 643-659 , 2015

Link: http://www.jstor.org/sta..

14

Listen to Your Customers: Insights into Brand Image Using O..:

Gensler, Sonja ; Völckner, Franziska ; Egger, Marc..
International Journal of Electronic Commerce. 20 (2015) 1 - p. 112-141 , 2015

Link: https://www.jstor.org/st..

15

How collinearity affects mixture regression results:

Becker, Jan-Michael ; Ringle, Christian M. ; Sarstedt, Marko.
Marketing Letters. 26 (2014) 4 - p. 643-659 , 2014

Link: https://doi.org/10.1007/..