E-LIB Suche - Ergebnisse für: Vomberg, Arnd

1

Digital knowledge engineering for strategy development:

Vomberg, Arnd ; de Haan, Evert ; Etienne Fabian, Nicolai.
Journal of Business Research. 177 (2024) - p. 114632 , 2024

Link: https://doi.org/10.1016/..

2

The cold-start problem in nascent AI strategy: Kickstarting..:

Vomberg, Arnd ; Schauerte, Nico ; Krakowski, Sebastian...
Journal of Business Research. 168 (2023) - p. 114236 , 2023

Link: https://doi.org/10.1016/..

3

Tolerating and Managing Failure: An Organizational Perspect..:

Vomberg, Arnd ; Homburg, Christian ; Gwinner, Olivia
Journal of Marketing. 84 (2020) 5 - p. 117-136 , 2020

Link: https://www.jstor.org/st..

4

Design and Governance of Multichannel Sales Systems: Financ..:

Homburg, Christian ; Vomberg, Arnd ; Muehlhaeuser, Stephan
Journal of Marketing Research. 57 (2020) 6 - p. 1113-1134 , 2020

Link: https://www.jstor.org/st..

5

Dynamic Pricing: Preisfindung auf elektronischen Marktplätz..:

, In: Handbuch Digitale Wirtschaft,

Vomberg, Arnd ; Lauer, Karin ; Weitkämper, Karen - p. 653-677 , 2020

Link: https://doi.org/10.1007/..

6

Design and Governance of Multichannel Sales Systems: Financ..:

Homburg, Christian ; Vomberg, Arnd ; Muehlhaeuser, Stephan
Journal of Marketing Research. 57 (2020) 6 - p. 1113-1134 , 2020

Link: https://doi.org/10.1177/..

7

Tolerating and Managing Failure: An Organizational Perspect..:

Vomberg, Arnd ; Homburg, Christian ; Gwinner, Olivia
Journal of Marketing. 84 (2020) 5 - p. 117-136 , 2020

Link: https://doi.org/10.1177/..

8

The multichannel pricing dilemma: Do consumers accept highe..:

Homburg, Christian ; Lauer, Karin ; Vomberg, Arnd
International Journal of Research in Marketing. 36 (2019) 4 - p. 597-612 , 2019

Link: https://doi.org/10.1016/..

9

Supporting New Product Launches With Social Media Communica..:

Gruner, Richard L. ; Vomberg, Arnd ; Homburg, Christian.
Journal of Product Innovation Management. 36 (2018) 2 - p. 172-195 , 2018

Link: https://doi.org/10.1111/..

10

TALENTED PEOPLE AND STRONG BRANDS: THE CONTRIBUTION OF HUMA..:

VOMBERG, ARND ; HOMBURG, CHRISTIAN ; BORNEMANN, TORSTEN
Strategic Management Journal. 36 (2015) 13 - p. 2122-2131 , 2015

Link: http://www.jstor.org/sta..

11

The loss of the marketing department's influence: is it rea..:

Homburg, Christian ; Vomberg, Arnd ; Enke, Margit.
Journal of the Academy of Marketing Science. 43 (2014) 1 - p. 1-13 , 2014

Link: https://doi.org/10.1007/..

12

Talented people and strong brands: The contribution of huma..:

Vomberg, Arnd ; Homburg, Christian ; Bornemann, Torsten
Strategic Management Journal. 36 (2014) 13 - p. 2122-2131 , 2014

Link: https://doi.org/10.1002/..

13

The cold-start problem in nascent AI strategy:Kickstarting ..:

Vomberg, Arnd ; Schauerte, Nico ; Krakowski, Sebastian...
https://research.rug.nl/en/publications/d6501f2b-fa83-4ce2-9991-d416ebf2e600. , 2023

Link: https://hdl.handle.net/1..

14

The cold-start problem in nascent AI strategy : Kickstartin..:

Vomberg, Arnd ; Schauerte, Nico ; Krakowski, Sebastian...
Journal of Business Research, 0148-2963, 2023, 168, s. 114236-114236. , 2023

Link: http://urn.kb.se/resolve..

15

Crafting Survey Research:A Systematic Process for Conductin..:

Vomberg, Arnd ; Klarmann, Martin
https://research.rug.nl/en/publications/c63702e0-714c-4432-aaef-d75e02b7a3b9. , 2022

Link: https://hdl.handle.net/1..