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Voorveld, Hilde A. M.
56  Ergebnisse:
Personensuche X
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1

When the Medium Is the Message: A Meta-Analysis of Creative..:

van Berlo, Zeph M. C. ; Meijers, Marijn H. C. ; Eelen, Jiska..
Journal of Advertising.  53 (2023)  2 - p. 278-295 , 2023
Link: https://doi.org/10.1080/..
 
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2

Instagram Stories: How Ephemerality Affects Consumers' Resp..:

Haldborg Jørgensen, René ; Voorveld, Hilde A.M ; van Noort, Guda
Journal of Interactive Advertising.  23 (2023)  3 - p. 187-202 , 2023
Link: https://doi.org/10.1080/..
 
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3

Consumers' persuasion knowledge of algorithms in social med..:

Voorveld, Hilde A. M. ; Meppelink, Corine S. ; Boerman, Sophie C.
International Journal of Advertising.  , 2023
Link: https://doi.org/10.1080/..
 
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4

The Role of Ad Sequence and Privacy Concerns in Personalize..:

Segijn, Claire M. ; Voorveld, Hilde A. M. ; Vakeel, Khadija Ali
Journal of Advertising.  50 (2021)  3 - p. 320-329 , 2021
Link: https://doi.org/10.1080/..
 
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5

Explaining Perceived Interactivity Effects on Attitudinal R..:

Rauwers, Fabiënne ; Voorveld, Hilde A. M. ; Neijens, Peter C.
Journal of Media Psychology.  32 (2020)  3 - p. 130-142 , 2020
Link: https://doi.org/10.1027/..
 
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6

Related Multiscreening as a Strategy to Retain Audiences an..:

Segijn, Claire M. ; Araujo, Theo ; Voorveld, Hilde A. M..
Journal of Broadcasting & Electronic Media.  64 (2020)  1 - p. 41-61 , 2020
Link: https://doi.org/10.1080/..
 
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7

A first step in unraveling synced advertising effectiveness:

Segijn, Claire M. ; Voorveld, Hilde A. M.
International Journal of Advertising.  40 (2020)  1 - p. 124-143 , 2020
Link: https://doi.org/10.1080/..
 
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8

Explaining Perceived Interactivity Effects on Attitudinal R..:

Rauwers, Fabiënne ; Voorveld, Hilde A. M. ; Neijens, Peter C.
Journal of Media Psychology.  32 (2019)  3 - p. 130-142 , 2019
Link: https://doi.org/10.1027/..
 
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9

Brand Communication in Social Media: A Research Agenda:

Voorveld, Hilde A.M.
Journal of Advertising.  48 (2019)  1 - p. 14-26 , 2019
Link: https://doi.org/10.1080/..
 
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10

Investigating the persuasive impact and underlying processe..:

Rauwers, Fabiënne ; Voorveld, Hilde A. M. ; Neijens, Peter C.
International Journal of Advertising.  37 (2018)  5 - p. 806-827 , 2018
Link: https://doi.org/10.1080/..
 
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11

How advertising in offline media drives reach of and engage..:

Voorveld, Hilde A. M. ; Araujo, Theo ; Bernritter, Stefan F...
International Journal of Advertising.  37 (2018)  5 - p. 785-805 , 2018
Link: https://doi.org/10.1080/..
 
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12

Engagement with Social Media and Social Media Advertising: ..:

Voorveld, Hilde A. M. ; van Noort, Guda ; Muntinga, Daniël G..
Journal of Advertising.  47 (2018)  1 - p. 38-54 , 2018
Link: https://www.jstor.org/st..
 
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13

Engagement with Social Media and Social Media Advertising: ..:

Voorveld, Hilde A. M. ; van Noort, Guda ; Muntinga, Daniël G..
Journal of Advertising.  47 (2018)  1 - p. 38-54 , 2018
Link: https://doi.org/10.1080/..
 
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14

How Related Multiscreening Could Positively Affect Advertis..:

Segijn, Claire M. ; Voorveld, Hilde A.M. ; Smit, Edith G.
Journal of Advertising.  46 (2017)  4 - p. 455-472 , 2017
Link: https://doi.org/10.1080/..
 
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15

The Battle of the Screens: Unraveling Attention Allocation ..:

Segijn, Claire M. ; Voorveld, Hilde A. M. ; Vandeberg, Lisa.
Human Communication Research.  43 (2017)  2 - p. 295-314 , 2017
Link: https://doi.org/10.1111/..
 
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