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Vorhies, Douglas W.
43  Ergebnisse:
Personensuche X
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1

An integrated model of retail brand equity: the role of con..:

Zhang, Chi ; Vorhies, Douglas W. ; Zhou, Wenkai
Journal of Brand Management.  , 2023
Link: https://doi.org/10.1057/..
 
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2

The effects of dual branding rumors on consumers' national ..:

Cascio, Allyn ; Waites, Stacie F. ; Moore, Robert...
Journal of Marketing Theory and Practice.  , 2022
Link: https://doi.org/10.1080/..
 
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3

Market-oriented culture and customer feedback processes:

, In: Handbook on Customer Centricity,
Morgan, Neil A. ; Clark, Bruce H. ; Vorhies, Douglas W. , 2019
Link: https://doi.org/10.4337/..
 
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4

How Knowledge Management Capabilities Help Leverage Knowled..:

Im, Subin ; Vorhies, Douglas W. ; Kim, Namwoon.
Journal of Business-to-Business Marketing.  23 (2016)  2 - p. 87-110 , 2016
Link: https://doi.org/10.1080/..
 
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5

Enhancing Consumers' Affection for a Brand Using Product De..:

Kumar, Minu ; Townsend, Janell D. ; Vorhies, Douglas W.
Journal of Product Innovation Management.  32 (2014)  5 - p. 716-730 , 2014
Link: https://doi.org/10.1111/..
 
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6

Erratum to: Improving customer-focused marketing capabiliti..:

Vorhies, Douglas W. ; Orr, Linda M. ; Bush, Victoria D.
Journal of the Academy of Marketing Science.  43 (2014)  1 - p. 136-136 , 2014
Link: https://doi.org/10.1007/..
 
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7

Leveraging firm-level marketing capabilities with marketing..:

Orr, Linda M. ; Bush, Victoria D. ; Vorhies, Douglas W.
Journal of Business Research.  64 (2011)  10 - p. 1074-1081 , 2011
Link: https://doi.org/10.1016/..
 
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8

Export marketing strategy implementation, export marketing ..:

Morgan, Neil A. ; Katsikeas, Constantine S. ; Vorhies, Douglas W.
Journal of the Academy of Marketing Science.  40 (2011)  2 - p. 271-289 , 2011
Link: https://doi.org/10.1007/..
 
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9

Improving customer-focused marketing capabilities and firm ..:

Vorhies, Douglas W. ; Orr, Linda M. ; Bush, Victoria D.
Journal of the Academy of Marketing Science.  39 (2010)  5 - p. 736-756 , 2010
Link: https://doi.org/10.1007/..
 
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10

The impact of product market strategy-organizational cultur..:

Yarbrough, Larry ; Morgan, Neil A. ; Vorhies, Douglas W.
Journal of the Academy of Marketing Science.  39 (2010)  4 - p. 555-573 , 2010
Link: https://doi.org/10.1007/..
 
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11

Linking marketing capabilities with profit growth:

Morgan, Neil A. ; Slotegraaf, Rebecca J. ; Vorhies, Douglas W.
International Journal of Research in Marketing.  26 (2009)  4 - p. 284-293 , 2009
Link: https://doi.org/10.1016/..
 
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12

Product-Market Strategy and the Marketing Capabilities of t..:

Vorhies, Douglas W. ; Morgan, Robert E. ; Autry, Chad W.
Strategic Management Journal.  30 (2009)  12 - p. 1310-1334 , 2009
Link: https://www.jstor.org/st..
 
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13

Market orientation, marketing capabilities, and firm perfor..:

Morgan, Neil A. ; Vorhies, Douglas W. ; Mason, Charlotte H.
Strategic Management Journal.  30 (2009)  8 - p. 909-920 , 2009
Link: https://doi.org/10.1002/..
 
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14

Product‐market strategy and the marketing capabilities of t..:

Vorhies, Douglas W. ; Morgan, Robert E. ; Autry, Chad W.
Strategic Management Journal.  30 (2009)  12 - p. 1310-1334 , 2009
Link: https://doi.org/10.1002/..
 
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15

Market Orientation, Marketing Capabilities, and Firm Perfor..:

Morgan, Neil A. ; Vorhies, Douglas W. ; Mason, Charlotte H.
Strategic Management Journal.  30 (2009)  8 - p. 909-920 , 2009
Link: https://www.jstor.org/st..
 
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