E-LIB Suche - Ergebnisse für: Wakefield, Kirk L.

1

Have We Got a Deal for You: Do You Want the Good News or Ba..:

Wakefield, Kirk L. ; Raghubir, Priya ; Inman, J. Jeffrey
Journal of Service Research. 26 (2022) 2 - p. 251-269 , 2022

Link: https://doi.org/10.1177/..

2

The antecedents and consequences of intergroup affective po..:

Wakefield, Robin L. ; Wakefield, Kirk
Information Systems Journal. 33 (2022) 3 - p. 640-668 , 2022

Link: https://doi.org/10.1111/..

3

Are brands wasting money on sport sponsorships?

, In: Journal of advertising research / Advertising Research Foundation

a new look at brand personality, brand equity, and official...

Wakefield, Lane ; Wakefield, Kirk ; Rivers, Anne.. (2021) 2 - p. 192-211

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

4

Understanding Sponsorship: A Consumer-Centric Model of Spon..:

Wakefield, Lane ; Wakefield, Kirk ; Lane Keller, Kevin
Journal of Advertising. 49 (2020) 3 - p. 320-343 , 2020

Link: https://doi.org/10.1080/..

5

Consumer Strategies to Improve the Efficacy of Posted Calor..:

Otto, Ashley S. ; Davis, Brennan ; Wakefield, Kirk..
Journal of Consumer Affairs. 54 (2019) 1 - p. 311-341 , 2019

Link: https://doi.org/10.1111/..

6

An Examination of Construal Effects on Price Perceptions in..:

Wakefield, Lane T. ; Wakefield, Kirk L.
Journal of Service Research. 21 (2017) 2 - p. 235-248 , 2017

Link: https://doi.org/10.1177/..

7

Is Background Music Effective On Retail Websites?:

Wang, Liz ; Baker, Julie ; Wakefield, Kirk.
Journal of Promotion Management. 23 (2017) 1 - p. 1-23 , 2017

Link: https://doi.org/10.1080/..

8

Modeling the consumer journey for membership services:

George, Morris ; Wakefield, Kirk L.
Journal of Services Marketing. 32 (2017) 2 - p. 113-125 , 2017

Link: https://doi.org/10.1108/..

9

Social media network behavior: A study of user passion and ..:

Wakefield, Robin ; Wakefield, Kirk
The Journal of Strategic Information Systems. 25 (2016) 2 - p. 140-156 , 2016

Link: https://doi.org/10.1016/..

10

Retrospective: the importance of servicescapes in leisure s..:

Wakefield, Kirk L. ; Blodgett, Jeffrey
Journal of Services Marketing. 30 (2016) 7 - p. 686-691 , 2016

Link: https://doi.org/10.1108/..

11

Panacea or paradox? The moderating role of ethical climate:

Tanner, Emily C. ; Tanner, John F. ; Wakefield, Kirk
Journal of Personal Selling & Sales Management. 35 (2015) 2 - p. 175-190 , 2015

Link: https://doi.org/10.1080/..

12

Panacea or paradox? The moderating role of ethical climate:

Tanner, Emily C. ; Tanner, John F. ; Wakefield, Kirk
The Journal of Personal Selling and Sales Management. 35 (2015) 2 - p. 175-190 , 2015

Link: https://www.jstor.org/st..

13

How consumer shopping orientation influences perceived crow..:

Baker, Julie ; Wakefield, Kirk L.
Journal of the Academy of Marketing Science. 40 (2011) 6 - p. 791-806 , 2011

Link: https://doi.org/10.1007/..

14

How website socialness leads to website use:

Wakefield, Robin L ; Wakefield, Kirk L ; Baker, Julie.
European Journal of Information Systems. 20 (2011) 1 - p. 118-132 , 2011

Link: https://doi.org/10.1057/..

15

Spending on the fly

, In: Journal of marketing / American Marketing Association

mental budgets, promotions, and spending behavior

Stilley, Karen M. ; Wakefield, Kirk L.. (2010) 3 - p. 34-47

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922