E-LIB Suche - Ergebnisse für: Walliser, Björn

1

Implicit sponsorship effects for a prominent brand:

Herrmann, Jean-Luc ; Corneille, Olivier ; Derbaix, Christian..
European Journal of Marketing. 48 (2014) 3/4 - p. 785-804 , 2014

Link: https://doi.org/10.1108/..

2

Capturing institutional home country conditions for exporti..:

Mogos Descotes, Raluca ; Walliser, Björn ; Holzmüller, Hartmut.
Journal of Business Research. 64 (2011) 12 - p. 1303-1310 , 2011

Link: https://doi.org/10.1016/..

3

The process of export information exploitation in French an..:

Mogos Descotes, Raluca ; Walliser, Björn ; Fayolle, Alain
Journal of Small Business and Enterprise Development. 18 (2011) 2 - p. 311-330 , 2011

Link: https://doi.org/10.1108/..

4

LE CONTRÔLE DES EFFETS DU PARRAINAGE SUR L'AUDIENCE: L'inté..:

HERRMANN, JEAN-LUC ; WALLISER, BJÖRN ; KACHA, MATHIEU
Décisions Marketing. , 2011

Link: https://www.jstor.org/st..

5

Consumer consideration of sponsor brands they do not rememb..:

Herrmann, Jean-Luc ; Walliser, Björn ; Kacha, Mathieu
International Journal of Advertising. 30 (2011) 2 - p. 259-281 , 2011

Link: https://doi.org/10.2501/..

6

Legitimizing public authorities as sponsors: An inquiry int..:

Walliser, Björn ; Kacha, Mathieu ; Mogos-Descotes, Raluca
International Review on Public and Nonprofit Marketing. 2 (2005) 1 - p. 51-58 , 2005

Link: https://doi.org/10.1007/..

7

L'évolution et l'état de l'art de la recherche internationa..:

Walliser, Björn
Recherche et Applications en Marketing (French Edition). 18 (2003) 1 - p. 65-94 , 2003

Link: https://doi.org/10.1177/..

8

An international review of sponsorship research: extension ..:

Walliser, Björn
International Journal of Advertising. 22 (2003) 1 - p. 5-40 , 2003

Link: https://doi.org/10.1080/..

9

L'évolution et l'état de l'art de la recherche internationa..:

Walliser, Björn
Recherche et Applications en Marketing. 18 (2003) 1 - p. 65-94 , 2003

Link: https://www.jstor.org/st..

10

COMPARAISON DU STYLE FRANÇAIS ET ALLEMAND DE LA PUBLICITÉ T..:

WALLISER, BJÖRN ; MOREAU, FABIENNE
Décisions Marketing. , 2000

Link: https://www.jstor.org/st..

11

"Alliance Capitalism" in Irland:

, In: Internationales Management / International Management,

Urban, Sabine ; Mayrhofer, Ulrike ; Walliser, Björn - p. 139-154 , 1999

Link: https://doi.org/10.1007/..

12

Über den Zusammenhang zwischen Markenbekanntheil und Wieder..:

Walliser, Björn
Marketing ZFP. 19 (1997) 1 - p. 43-52 , 1997

Link: https://doi.org/10.15358..

13

ALLEMAGNE-CHINE : Une gestion stratégique:

WALLISER, BJÖRN ; URBAN, SABINE
Décisions Marketing. , 1997

Link: https://www.jstor.org/st..

14

Über den Zusammenhang zwischen Markenbekanntheit und Wieder..:

Walliser, Björn
Marketing: Zeitschrift für Forschung und Praxis. 19 (1997) 1 - p. 43-52 , 1997

Link: https://www.jstor.org/st..

15

A Comparison of the Effectiveness of Perimeter and Outdoor ..:

Walliser, Björn
Asia-Australia Marketing Journal. 5 (1997) 1 - p. 21-31 , 1997

Link: https://doi.org/10.1016/..