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Wallström, Åsa
57  Ergebnisse:
Personensuche X
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1

Fake News and the Top High-Tech Brands: A Delphi Study of F..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Flostrand, Andrew ; Wallstrom, Åsa ; Salehi-Sangari, Esmail.. - p. 463-464 , 2020
Link: https://doi.org/10.1007/..
 
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2

Restraint on Black Friday: An Investigation into Consumer M..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Wilson, Matthew ; Paschen, Jeannette ; Pitt, Christine. - p. 859-859 , 2019
Link: https://doi.org/10.1007/..
 
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3

Financial services Apps: What makes the difference between ..:

Vella, Joseph ; Wallström, Åsa ; Farshid, Mana
Journal of Financial Services Marketing.  22 (2017)  3 - p. 132-138 , 2017
Link: https://doi.org/10.1057/..
 
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4

Assessing brand equity in the luxury wine market by exploit..:

Blair, Amanda J. ; Atanasova, Christina ; Pitt, Leyland..
Journal of Product & Brand Management.  26 (2017)  5 - p. 447-452 , 2017
Link: https://doi.org/10.1108/..
 
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5

Benefits and barriers for the use of digital channels among..:

Styvén, Maria Ek ; Wallström, Åsa
Scandinavian Journal of Hospitality and Tourism.  19 (2017)  1 - p. 27-46 , 2017
Link: https://doi.org/10.1080/..
 
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6

Emotions and sentiment: An exploration of artist websites:

Pitt, Christine ; Kietzmann, Jan ; Botha, Elsamari.
Journal of Public Affairs.  18 (2017)  2 - p. e1653 , 2017
Link: https://doi.org/10.1002/..
 
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7

Two tales of one city: Image versus identity:

Peighambari, Kaveh ; Sattari, Setayesh ; Foster, Tim.
Place Branding and Public Diplomacy.  12 (2016)  4 - p. 314-328 , 2016
Link: https://doi.org/10.1057/..
 
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8

The secrets of secret societies: The case of wine:

Hall, Daniel ; Pitt, Leyland ; Wallstrom, Asa
Business Horizons.  58 (2015)  6 - p. 651-658 , 2015
Link: https://doi.org/10.1016/..
 
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9

Creative market segmentation: understanding the bugs in con..:

Robson, Karen ; Pitt, Leyland ; Wallstrom, Asa
Journal of Public Affairs.  13 (2013)  2 - p. 218-223 , 2013
Link: https://doi.org/10.1002/..
 
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10

Facilitating early recovery of bowel motility after colorec..:

Wallström, Åsa ; Frisman, Gunilla Hollman
Journal of Clinical Nursing.  23 (2013)  1-2 - p. 24-44 , 2013
Link: https://doi.org/10.1111/..
 
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11

Coming of age: A 21 year analysis of Marketing Intelligence..:

Wiid, Ria ; du Preez, Rose ; Wallström, Åsa
Marketing Intelligence & Planning.  30 (2012)  1 - p. 4-17 , 2012
Link: https://doi.org/10.1108/..
 
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12

Expressing herself through brands 

, In: The journal of brand management
a comparative study of women in six Asia-Pacific nations 
Wallström, Åsa ; Steyn, Peter. (2010/11)  3 - p. 228-237
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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13

Consumer-generated content and source effects in financial ..:

Steyn, Peter ; Wallström, Åsa ; Pitt, Leyland
Journal of Financial Services Marketing.  15 (2010)  1 - p. 49-61 , 2010
Link: https://doi.org/10.1057/..
 
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14

Expressing herself through brands: A comparative study of w..:

Wallström, Åsa ; Steyn, Peter ; Pitt, Leyland
Journal of Brand Management.  18 (2010)  3 - p. 228-237 , 2010
Link: https://doi.org/10.1057/..
 
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15

Building a corporate brand 

, In: The journal of brand management
the internal brand building process in Swedish service firm 
Wallström, Åsa ; Karlsson, Ted. (2008/09)  1/2 - p. 40-50
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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