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Weitzl, Wolfgang J.
30  Ergebnisse:
Personensuche X
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1

Digital corporate communication and complaint management:

, In: Handbook on Digital Corporate Communication,
Einwiller, Sabine ; Weitzl, Wolfgang - p. 193-207 , 2023
Link: https://doi.org/10.4337/..
 
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2

Be constantly different! How to manage influencer authentic..:

Zniva, Robert ; Weitzl, Wolfgang J. ; Lindmoser, Christina
Electronic Commerce Research.  23 (2023)  3 - p. 1485-1514 , 2023
Link: https://doi.org/10.1007/..
 
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3

An Apology Is More Than Just Saying "Sorry": Framing Effect..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Weitzl, Wolfgang J. ; Zniva, Robert ; Petz, Gerald. - p. 3-4 , 2022
Link: https://doi.org/10.1007/..
 
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4

Influencer Authenticity – Conceptualization, Nature and Nom..:

, In: Advances in Digital Marketing and eCommerce; Springer Proceedings in Business and Economics,
Lindmoser, Christina ; Weitzl, Wolfgang J. ; Zniva, Robert - p. 140-148 , 2022
Link: https://doi.org/10.1007/..
 
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5

Content Marketing – Kommunikationspraxis mit inhärentem Rol..:

, In: Wert- und Interessenkonflikte in der strategischen Kommunikation,
Seiffert-Brockmann, Jens ; Einwiller, Sabine ; Ninova-Solovykh, Neda. - p. 165-184 , 2022
Link: https://doi.org/10.1007/..
 
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6

Identifying Sales-Influencing Touchpoints along the Omnicha..:

Zimmermann, Robert ; Weitzl, Wolfgang ; Auinger, Andreas
Procedia Computer Science.  196 (2022)  - p. 52-60 , 2022
Link: https://doi.org/10.1016/..
 
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7

Co-creation of online service recoveries and its effects on..:

Hutzinger, Clemens ; Weitzl, Wolfgang J.
Journal of Business Research.  130 (2021)  - p. 525-538 , 2021
Link: https://doi.org/10.1016/..
 
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8

Investigating the effects of sponsorship and forewarning di..:

Weitzl, Wolfgang J. ; Seiffert-Brockmann, Jens ; Einwiller, Sabine
Communications.  45 (2020)  3 - p. 282-302 , 2020
Link: https://doi.org/10.1515/..
 
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9

Types of Electronic Word-of-Mouth and Their Impact on Consu..:

, In: Advances in Digital Marketing and eCommerce; Springer Proceedings in Business and Economics,
Zniva, Robert ; Weitzl, Wolfgang J. ; Müller, Julian M.. - p. 62-69 , 2020
Link: https://doi.org/10.1007/..
 
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10

Profiling (un-)committed online complainants: Their charact..:

Weitzl, Wolfgang J. ; Einwiller, Sabine A.
Journal of Business Research.  117 (2020)  - p. 740-753 , 2020
Link: https://doi.org/10.1016/..
 
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11

How can Firms Stop Negative Word-of-Mouth? A Typology of On..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Weitzl, Wolfgang J. ; Hutzinger, Clemens ; Einwiller, Sabine A. - p. 81-82 , 2020
Link: https://doi.org/10.1007/..
 
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12

Webcare's effect on constructive and vindictive complainant:

Weitzl, Wolfgang J.
Journal of Product & Brand Management.  28 (2019)  3 - p. 330-347 , 2019
Link: https://doi.org/10.1108/..
 
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13

Rise and fall of complainants' desires: The role of pre-fai..:

Weitzl, Wolfgang J. ; Hutzinger, Clemens
Computers in Human Behavior.  97 (2019)  - p. 116-129 , 2019
Link: https://doi.org/10.1016/..
 
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14

When Reputation Influences Trust in Nonprofit Organizations..:

Schultz, Christian ; Einwiller, Sabine ; Seiffert-Brockmann, Jens.
Corporate Reputation Review.  22 (2019)  4 - p. 159-170 , 2019
Link: https://doi.org/10.1057/..
 
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15

Intervening Failure Attribution Perceptions and NWOM with O..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Weitzl, Wolfgang ; Einwiller, Sabine - p. 743-743 , 2019
Link: https://doi.org/10.1007/..
 
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