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Whitelock, Jeryl
56  Ergebnisse:
Personensuche X
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1

An updated overview of research published in the Internatio..:

Malhotra, Naresh K. ; Wu, Lan ; Whitelock, Jeryl.
International Marketing Review.  30 (2013)  1 - p. 7-20 , 2013
Link: https://doi.org/10.1108/..
 
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2

Comparative thick description: Articulating similarities an..:

Usunier, Jean‐Claude ; Sbizzera, Stéphane ; Whitelock, Jeryl
International Marketing Review.  30 (2013)  1 - p. 42-55 , 2013
Link: https://doi.org/10.1108/..
 
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3

Editorial:

Whitelock, Jeryl
International Marketing Review.  30 (2013)  6 - p. , 2013
Link: https://doi.org/10.1108/..
 
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4

Social media and international advertising: theoretical cha..:

Okazaki, Shintaro ; Taylor, Charles R. ; Whitelock, Jeryl
International Marketing Review.  30 (2013)  1 - p. 56-71 , 2013
Link: https://doi.org/10.1108/..
 
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5

Global marketing managers: Improving global marketing strat..:

Griffith, David A. ; Hoppner, Jessica J. ; Whitelock, Jeryl
International Marketing Review.  30 (2013)  1 - p. 21-41 , 2013
Link: https://doi.org/10.1108/..
 
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6

Learning about customers: Managing B2B alliances between sm..:

Perez, Lourdes ; Whitelock, Jeryl ; Florin, Juan
European Journal of Marketing.  47 (2013)  3/4 - p. 431-462 , 2013
Link: https://doi.org/10.1108/..
 
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7

Editorial:

Whitelock, Jeryl
International Marketing Review.  30 (2013)  1 - p. , 2013
Link: https://doi.org/10.1108/..
 
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8

Editorial:

Whitelock, Jeryl
International Marketing Review.  30 (2013)  1 - p. , 2013
Link: https://doi.org/10.1108/..
 
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9

Editorial:

Whitelock, Jeryl
International Marketing Review.  29 (2012)  1 - p. , 2012
Link: https://doi.org/10.1108/..
 
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10

Guest editorial:

Fastoso, Fernando ; Whitelock, Jeryl
International Marketing Review.  29 (2012)  3 - p. , 2012
Link: https://doi.org/10.1108/..
 
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11

Dancing with elephants: The challenges of managing asymmetr..:

Pérez, Lourdes ; Florin, Juan ; Whitelock, Jeryl
The Journal of High Technology Management Research.  23 (2012)  2 - p. 142-154 , 2012
Link: https://doi.org/10.1016/..
 
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12

The implementation of international advertising strategies:..:

Fastoso, Fernando ; Whitelock, Jeryl ; Fastoso, Fernando
International Marketing Review.  29 (2012)  3 - p. 313-335 , 2012
Link: https://doi.org/10.1108/..
 
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13

Editorial:

Whitelock, Jeryl
International Marketing Review.  28 (2011)  1 - p. , 2011
Link: https://doi.org/10.1108/..
 
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14

Why is so little marketing research on Latin America publis..:

Fastoso, Fernando ; Whitelock, Jeryl
International Marketing Review.  28 (2011)  4 - p. 435-449 , 2011
Link: https://doi.org/10.1108/..
 
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15

Editorial:

Whitelock, Jeryl
International Marketing Review.  28 (2011)  6 - p. , 2011
Link: https://doi.org/10.1108/..
 
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