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Wiedmann, Klaus-Peter
419  Ergebnisse:
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1

Designing for User and Brand Experience: Implementing Paral..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs,
Karampournioti, Evmorfia ; Walten, Levke ; Wiedmann, Klaus-Peter.. - p. 265-266 , 2023
Link: https://doi.org/10.1007/..
 
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2

Influencer transgressions: The impacts on endorser and bran:

von Mettenheim, Walter ; Wiedmann, Klaus-Peter
Journal of Media Economics.  35 (2023)  1-2 - p. 28-62 , 2023
Link: https://doi.org/10.1080/..
 
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3

Hate Speech and Bad Language: The Ugly Face of Social Influ..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs,
von Mettenheim, Walter ; Wiedmann, Klaus-Peter - p. 291-292 , 2023
Link: https://doi.org/10.1007/..
 
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4

Special Session: Marketing Research Automation and Robotiza..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs,
Schmidt, Steffen ; Karampournioti, Evmorfia ; Wiedmann, Klaus-Peter. - p. 347-348 , 2023
Link: https://doi.org/10.1007/..
 
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5

How product information and source credibility affect consu..:

Walten, Levke ; Wiedmann, Klaus-Peter
Journal of Marketing Communications.  29 (2022)  7 - p. 637-653 , 2022
Link: https://doi.org/10.1080/..
 
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6

Brand hate, rage, anger & co.: Exploring the relevance and ..:

Haase, Janina ; Wiedmann, Klaus-Peter ; Labenz, Franziska
Journal of Business Research.  152 (2022)  - p. 1-16 , 2022
Link: https://doi.org/10.1016/..
 
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7

Aristotle meets online endorsers – implications of ancient ..:

von Mettenheim, Walter ; Wiedmann, Klaus-Peter
Atlantic Journal of Communication.  32 (2022)  3 - p. 364-386 , 2022
Link: https://doi.org/10.1080/..
 
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8

The Relevance of Demographical Similarity and Factuality in..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
von Mettenheim, Walter ; Wiedmann, Klaus-Peter - p. 215-216 , 2022
Link: https://doi.org/10.1007/..
 
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9

Consumers' Perception of Product Information and Its Effect..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Wiedmann, Klaus-Peter ; Walten, Levke - p. 401-402 , 2022
Link: https://doi.org/10.1007/..
 
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10

Why Brands Should Use Female Influencers to Endorse Male Fa..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Celebrating the Past and Future of Marketing and Discovery with Social Impact,
von Mettenheim, Walter ; Wiedmann, Klaus-Peter - p. 113-114 , 2022
Link: https://doi.org/10.1007/..
 
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11

Social Influencers and Healthy Nutrition – The Challenge of..:

Von Mettenheim, Walter ; Wiedmann, Klaus-Peter
Journal of Food Products Marketing.  27 (2021)  8-9 - p. 365-383 , 2021
Link: https://doi.org/10.1080/..
 
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12

Storytelling in online shops: the impacts on explicit and i..:

Karampournioti, Evmorfia ; Wiedmann, Klaus-Peter
Internet Research.  32 (2021)  7 - p. 228-259 , 2021
Link: https://doi.org/10.1108/..
 
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13

Attractiveness, trustworthiness and expertise – social infl..:

Wiedmann, Klaus-Peter ; von Mettenheim, Walter
Journal of Product & Brand Management.  30 (2020)  5 - p. 707-725 , 2020
Link: https://doi.org/10.1108/..
 
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14

The implicit sensory association test (ISAT): A measurement..:

Haase, Janina ; Wiedmann, Klaus-Peter
Journal of Business Research.  109 (2020)  - p. 236-245 , 2020
Link: https://doi.org/10.1016/..
 
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15

The Interaction of Consumer, Endorser, and Brand Personalit..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Marketing Opportunities and Challenges in a Changing Global Marketplace,
Wiedmann, Klaus-Peter ; von Mettenheim, Walter - p. 359-360 , 2020
Link: https://doi.org/10.1007/..
 
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