E-LIB Suche - Ergebnisse für: Wilbur, Kenneth C.

1

Price promotions, beneficiary framing, and mental accountin:

Fisher, Geoffrey ; McGranaghan, Matthew ; Liaukonyte, Jura.
Quantitative Marketing and Economics. 21 (2023) 2 - p. 147-181 , 2023

Link: https://doi.org/10.1007/..

2

Designing Distributed Ledger technologies, like Blockchain,..:

Joo, Mingyu ; Kim, Seung Hyun ; Ghose, Anindya.
International Journal of Research in Marketing. 40 (2023) 1 - p. 12-21 , 2023

Link: https://doi.org/10.1016/..

3

Proxies for legal firearm prevalence:

Kim, Jessica Jumee ; Wilbur, Kenneth C.
Quantitative Marketing and Economics. 20 (2022) 3 - p. 239-273 , 2022

Link: https://doi.org/10.1007/..

4

Designing Distributed Ledger Technologies, Like Blockchain,..:

Joo, Mingyu ; Kim, Seung Hyun ; Ghose, Anindya.
International Journal of Research in Marketing, Forthcoming. , 2022

Link: https://ssrn.com/abstrac..

5

Do Firearm Markets Comply with Firearm Restrictions? How th..:

Balakrishna, Meenakshi ; Wilbur, Kenneth C.
Journal of Empirical Legal Studies. 19 (2022) 1 - p. 60-89 , 2022

Link: https://doi.org/10.1111/..

6

Divergent temporal courses for liking versus wanting in res..:

Joo, Mingyu ; Liu, Wendy ; Wilbur, Kenneth C.
Emotion. 20 (2020) 2 - p. 261-270 , 2020

Link: https://doi.org/10.1037/..

7

Inefficiencies in Digital Advertising Markets:

Gordon, Brett R. ; Jerath, Kinshuk ; Katona, Zsolt...
Journal of Marketing. 85 (2020) 1 - p. 7-25 , 2020

Link: https://doi.org/10.1177/..

8

Immediate Responses of Online Brand Search and Price Search..:

Du, Rex Yuxing ; Xu, Linli ; Wilbur, Kenneth C.
Journal of Marketing. 83 (2019) 4 - p. 81-100 , 2019

Link: https://www.jstor.org/st..

9

Immediate Responses of Online Brand Search and Price Search..:

Du, Rex Yuxing ; Xu, Linli ; Wilbur, Kenneth C.
Journal of Marketing. 83 (2019) 4 - p. 81-100 , 2019

Link: https://doi.org/10.1177/..

10

Using Big Data and Algorithms to Determine the Effect of Ge..:

Konitzer, Tobias ; Rothschild, David ; Hill, Shawndra.
Political Communication. 36 (2018) 1 - p. 1-16 , 2018

Link: https://doi.org/10.1080/..

11

Dynamic Quality Ladder Model Predictions in Nonrandom Holdo..:

Xu, Linli ; Silva-Risso, Jorge M. ; Wilbur, Kenneth C.
Management Science. 64 (2018) 7 - p. 3187-3207 , 2018

Link: https://www.jstor.org/st..

12

Advertising and brand attitudes: Evidence from 575 brands o..:

Du, Rex Yuxing ; Joo, Mingyu ; Wilbur, Kenneth C.
Quantitative Marketing and Economics. 17 (2018) 3 - p. 257-323 , 2018

Link: https://doi.org/10.1007/..

13

Effects of TV advertising on keyword search:

Joo, Mingyu ; Wilbur, Kenneth C. ; Zhu, Yi
International Journal of Research in Marketing. 33 (2016) 3 - p. 508-523 , 2016

Link: https://doi.org/10.1016/..

14

Advertising Content and Television Advertising Avoidance:

Wilbur, Kenneth C.
Journal of Media Economics. 29 (2016) 2 - p. 51-72 , 2016

Link: https://doi.org/10.1080/..

15

Chapter 5. Recent Developments in Mass Media

Digitization and Multitasking

Wilbur, Kenneth C.. (2015) - p. 205-224

Link: https://doi.org/10.1016/..