Wilcox, James B.
2071  Ergebnisse:
Personensuche X
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1

AN ANALYSIS OF MANAGERS' RESOURCE ALLOCATION DILEMMA IN A F..:

Levin, Michael A. ; McDonald, Robert E. ; Wilcox, James B.
Journal of Marketing Theory and Practice.  21 (2013)  3 - p. 331-339 , 2013
 
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2

Formative measurement : a critical perspective:

Howell, Roy D. ; Breivik, Einar ; Wilcox, James B.
ACM SIGMIS Database: the DATABASE for Advances in Information Systems.  44 (2013)  4 - p. 44-55 , 2013
 
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3

An Analysis of Managers' Resource Allocation Dilemma in a F..:

Levin, Michael A. ; McDonald, Robert E. ; Wilcox, James B.
Journal of Marketing Theory and Practice.  21 (2013)  3 - p. 331-340 , 2013
 
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4

Formative measurement: a critical perspective:

Howell, Roy D. ; Breivik, Einar ; Wilcox, James B.
ACM SIGMIS Database: the DATABASE for Advances in Information Systems.  44 (2013)  4 - p. 44-55 , 2013
 
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6

The Influence of Product Knowledge on Purchase Venue Choice..:

Kolyesnikova, Natalia ; Laverie, Debra A. ; Duhan, Dale F...
Supply Chain Forum: An International Journal.  11 (2010)  1 - p. 28-40 , 2010
 
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7

Professor Brand Advocacy: Do Brand Relationships Matter?:

Jillapalli, Ravi K. ; Wilcox, James B.
Journal of Marketing Education.  32 (2010)  3 - p. 328-340 , 2010
 
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10

Questions about formative measurement:

Wilcox, James B. ; Howell, Roy D. ; Breivik, Einar
Journal of Business Research.  61 (2008)  12 - p. 1219-1228 , 2008
 
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11

Facets of brand equity and brand survival: a longitudinal e..:

Wilcox, James B. ; Laverie, Debbie A. ; Kolyesnikova, Natalia..
International Journal of Wine Business Research.  20 (2008)  3 - p. 202-214 , 2008
 
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13

Reconsidering formative measurement:

Howell, Roy D. ; Breivik, Einar ; Wilcox, James B.
Psychological Methods.  12 (2007)  2 - p. 205-218 , 2007
 
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15

The Role of Core Selling Teams in Supplier-Buyer Relationsh..:

Arnett, Dennis B. ; Macy, Barry A. ; Wilcox, James B.
The Journal of Personal Selling and Sales Management.  25 (2005)  1 - p. 27-42 , 2005
 
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