E-LIB Suche - Ergebnisse für: Wilson, Rick T.

1

Out-of-home advertising: a bibliometric review:

Wilson, Rick T.
International Journal of Advertising. 43 (2023) 2 - p. 286-320 , 2023

Link: https://doi.org/10.1080/..

2

How the credibility of places affects the processing of adv..:

Wilson, Rick T. ; Baack, Daniel W.
Journal of Business Research. 168 (2023) - p. 114238 , 2023

Link: https://doi.org/10.1016/..

3

Out-of-Home Advertising: A Systematic Review and Research A..:

Wilson, Rick T.
Journal of Advertising. 52 (2022) 2 - p. 279-299 , 2022

Link: https://doi.org/10.1080/..

4

Gender difference in visual attention to digital content of..:

Suh, Taewon ; Wilson, Rick T. ; On, Seungtae
Electronic Commerce Research. 23 (2021) 2 - p. 877-897 , 2021

Link: https://doi.org/10.1007/..

5

Using transit advertising to improve public engagement with..:

Wilson, Rick T. ; Lohmeier, Jill Hendrickson ; Lustick, David S..
International Journal of Advertising. 40 (2020) 5 - p. 783-809 , 2020

Link: https://doi.org/10.1080/..

6

Slogans and logos as brand signals within investment promot..:

Wilson, Rick T.
Journal of Place Management and Development. 14 (2020) 2 - p. 163-179 , 2020

Link: https://doi.org/10.1108/..

7

Untangling the cultural component behind the contextual pla..:

Amirshahi, Mirahmad ; Jafari Dizicheh, Samira ; Wilson, Rick T
International Journal of Market Research. 61 (2019) 5 - p. 502-517 , 2019

Link: https://doi.org/10.1177/..

8

An Exploration of Advertorials Used to Attract Foreign Dire..:

Wilson, Rick T. ; Baack, Daniel W.
Journal of Current Issues & Research in Advertising. 41 (2019) 1 - p. 36-53 , 2019

Link: https://doi.org/10.1080/..

9

Transforming history into heritage: applying corporate heri..:

Wilson, Rick T.
Journal of Brand Management. 25 (2017) 4 - p. 351-369 , 2017

Link: https://doi.org/10.1057/..

10

Advertising to the masses: the effects of crowding on the a..:

Wilson, Rick T. ; Suh, Taewon
International Journal of Advertising. 37 (2017) 3 - p. 402-420 , 2017

Link: https://doi.org/10.1080/..

11

The role of location and visual saliency in capturing atten..:

, In: Journal of advertising research / Advertising Research Foundation

Wilson, Rick T. ; Casper, Jeff. (2016) 3 - p. 259-273

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

12

Advertising to businesses: Does creativity matter?:

Baack, Daniel W. ; Wilson, Rick T. ; van Dessel, Maria M..
Industrial Marketing Management. 55 (2016) - p. 169-177 , 2016

Link: https://doi.org/10.1016/..

13

Creativity, attention and the memory for brands: an outdoor..:

Wilson, Rick T. ; Baack, Daniel W. ; Till, Brian D.
International Journal of Advertising. 34 (2015) 2 - p. 232-261 , 2015

Link: https://doi.org/10.1080/..

14

Recall of preshow cinema advertising: A message processing ..:

Wilson, Rick T. ; Till, Brian D.
Journal of Marketing Communications. 19 (2013) 1 - p. 1-21 , 2013

Link: https://doi.org/10.1080/..

15

Targeting of Outdoor Alcohol Advertising: A Study Across Et..:

Wilson, Rick T. ; Till, Brian D.
Journal of Current Issues & Research in Advertising. 33 (2012) 2 - p. 267-281 , 2012

Link: https://doi.org/10.1080/..