E-LIB Suche - Ergebnisse für: Wind, Jerry

1

Implications of the Consumer Journey to Traditional Consume..:

, In: The Cambridge Handbook of Marketing and the Law,

Hummel, Chad ; Mundel, Ben ; Wind, Jerry - p. 36-62 , 2023

Link: https://doi.org/10.1017/..

2

Reimagine Executive Education:

, In: Executive Education after the Pandemic,

Wind, Jerry - p. 157-169 , 2021

Link: https://doi.org/10.1007/..

3

Genetic Data: Potential Uses and Misuses in Marketing:

Daviet, Remi ; Nave, Gideon ; Wind, Jerry
Journal of Marketing. 86 (2021) 1 - p. 7-26 , 2021

Link: https://doi.org/10.1177/..

4

IN A NETWORKED WORLD, IT'S TIME FOR LEADERS TO FOLLOW:

Libert, Barry ; Beck, Megan ; Wind, Jerry
Leader to Leader. 2017 (2016) 83 - p. 41-46 , 2016

Link: https://doi.org/10.1002/..

5

Guest Editorial: Is Marketing Academia Losing Its Way?:

Reibstein, David J ; Day, George ; Wind, Jerry
Journal of Marketing. 73 (2009) 4 - p. 1-3 , 2009

Link: https://doi.org/10.1509/..

6

Guest Editorial: Is Marketing Academia Losing Its Way?:

Reibstein, David J. ; Day, George ; Wind, Jerry
Journal of Marketing. 73 (2009) 4 - p. 1-3 , 2009

Link: https://doi.org/10.1509/..

7

Guest Editorial: Is Marketing Academia Losing Its Way?:

Reibstein, David J. ; Day, George ; Wind, Jerry
Journal of Marketing. 73 (2009) 4 - p. 1-3 , 2009

Link: https://www.jstor.org/st..

8

Who Competes with Whom? A Demand-Based Perspective for Iden..:

Desarbo, Wayne S. ; Grewal, Rajdeep ; Wind, Jerry
Strategic Management Journal. 27 (2006) 2 - p. 101-129 , 2006

Link: https://www.jstor.org/st..

9

Who competes with whom? A demand‐based perspective for iden..:

DeSarbo, Wayne S. ; Grewal, Rajdeep ; Wind, Jerry
Strategic Management Journal. 27 (2005) 2 - p. 101-129 , 2005

Link: https://doi.org/10.1002/..

10

The Power of Impossible Thinking: Transform the Business of..:

Crook, Colin ; Gunther, Robert ; Wind, Jerry , 2004

Link: https://learning.oreilly..

11

Editorial: Issues and Opportunities in New Product Developm..:

Wind, Jerry ; Mahajan, Vijay
Journal of Marketing Research. 34 (1997) 1 - p. 1-12 , 1997

Link: https://www.jstor.org/st..

12

New Product Models: Practice, Shortcomings and Desired Impr..:

Mahajan, Vijay ; Wind, Jerry
Journal of Product Innovation Management. 9 (1992) 2 - p. 128-139 , 1992

Link: https://doi.org/10.1111/..

13

A Knowledge-Based System for Advertising Design:

Burke, Raymond R. ; Rangaswamy, Arvind ; Wind, Jerry.
Marketing Science. 9 (1990) 3 - p. 212-229 , 1990

Link: https://www.jstor.org/st..

14

Market discontinuities and strategic planning: A research a..:

Mahajan, Vijay ; Wind, Jerry
Technological Forecasting and Social Change. 36 (1989) 1-2 - p. 185-199 , 1989

Link: https://doi.org/10.1016/..

15

"Courtyard by Marriott": Designing a Hotel Facility with Co..:

Wind, Jerry ; Green, Paul E. ; Shifflet, Douglas.
Interfaces. 19 (1989) 1 - p. 25-47 , 1989

Link: https://www.jstor.org/st..