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Journal of advertising research / Advertising Research Foundation
5
Measuring the long-term effects of television advertising
, In:Nielsen-CBS study uses single-source data to reassess the "...
Exemplare:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of advertising research / Advertising Research Foundation
10
Short-term effects of advertising: some well-established em..:
, In:Exemplare:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279