E-LIB Suche - Ergebnisse für: Wortzel, Lawrence H.

1

Prior knowledge and the effect of suggested frames of refer..:

Smith, Gerald E. ; Wortzel, Lawrence H.
Psychology and Marketing. 14 (1997) 2 - p. 121-143 , 1997

2

Perceived Export Success Factors of Small and Medium-Sized ..:

Katsikeas, Constantine S. ; Deng, Shengliang L. ; Wortzel, Lawrence H.
Journal of International Marketing. 5 (1997) 4 - p. 53-72 , 1997

Link: https://www.jstor.org/st..

3

Importer purchase behavior: Guidelines for Asian exporters:

Deng, Shengliang ; Wortzel, Lawrence H.
Journal of Business Research. 32 (1995) 1 - p. 41-47 , 1995

Link: https://doi.org/10.1016/..

4

Strategic marketing fit in manufacturer-retailer relationsh..:

Smith, Gerald E. ; Venkatraman, Meera P ; Wortzel, Lawrence H.
Journal of Retailing. 71 (1995) 3 - p. 297-315 , 1995

Link: https://doi.org/10.1016/..

5

Global strategic management

the essentials

Vernon-Wortzel, Heidi ; Wortzel, Lawrence H. - 2. ed. . , 1991

Exemplar: Zentrale:Magazin 03.f.6353

6

The People's Republic of China as an Exporter:

Vernon-Wortzel, Heidi ; Wortzel, Lawrence H. ; Jingtian, Zhu
International Studies of Management & Organization. 20 (1990) 1/2 - p. 161-171 , 1990

Link: https://www.jstor.org/st..

7

Privatization: Not the only answer:

Vernon-Wortzel, Heidi ; Wortzel, Lawrence H.
World Development. 17 (1989) 5 - p. 633-641 , 1989

Link: https://doi.org/10.1016/..

8

Globalizing strategies for multinationals from developing c..:

, In: The Columbia journal of world business

Wortzel, Heidi Vernon ; Wortzel, Lawrence H.. (1988) 1 - p. 27-35

Exemplare: Zentrale:Magazin Zs fb 5871; Zentrale:Magazin Zs fb 5871

9

Distributor Power versus Manufacturer Power: The Customer R..:

Butaney, Gul ; Wortzel, Lawrence H.
Journal of Marketing. 52 (1988) 1 - p. 52-63 , 1988

Link: https://www.jstor.org/st..

10

RETAILING STRATEGIES FOR TODAY'S MATURE MARKETPLACE:

Wortzel, Lawrence H.
Journal of Business Strategy. 7 (1987) 4 - p. 45-56 , 1987

Link: https://doi.org/10.1108/..

11

Privatizing state-owned enterprises: hopes and realities:

, In: The Columbia journal of world business

Austin, James E. ; Wortzel, Lawrence H. ; Coburn, John F.. (1986) 3 - p. 51-60

Exemplare: Zentrale:Magazin Zs fb 5871; Zentrale:Magazin Zs fb 5871

12

CYNICISM AND ALIENATION AS MARKETING CONSIDERATIONS: SOME N..:

Kanter, Donald L. ; Wortzel, Lawrence H.
Journal of Consumer Marketing. 2 (1985) 1 - p. 5-15 , 1985

Link: https://doi.org/10.1108/..

13

Technology profiles and export marketing strategies:

Suzman, Cedric L. ; Wortzel, Lawrence H.
Journal of Business Research. 12 (1984) 2 - p. 183-194 , 1984

Link: https://doi.org/10.1016/..

14

Using General Trading Companies to Market Manufactured Expo..:

Wortzel, Lawrence H. ; Wortzel, Heidi V.
Management International Review. 23 (1983) 2 - p. 72-77 , 1983

Link: https://www.jstor.org/st..

15

Marketing to firms in developing asian countries:

Wortzel, Lawrence H.
Industrial Marketing Management. 12 (1983) 2 - p. 113-123 , 1983

Link: https://doi.org/10.1016/..