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Wuenderlich, Nancy V.
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"Futurizing" smart service: implications for service resear..:

Wuenderlich, Nancy V. ; Heinonen, Kristina ; Ostrom, Amy L....
Journal of Services Marketing.  29 (2015)  6/7 - p. 442-447 , 2015
Link: https://doi.org/10.1108/..
 
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Conducting service research that matters:

Gustafsson, Anders ; Aksoy, Lerzan ; Brady, Michael K....
Journal of Services Marketing.  29 (2015)  6/7 - p. 425-429 , 2015
Link: https://doi.org/10.1108/..
 
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"Futurizing" smart service:implications for service researc..:

Wuenderlich, Nancy V ; Heinonen, Kristina ; Ostrom, Amy L...
Wuenderlich , N V , Heinonen , K , Ostrom , A L , Patricio , L , Sousa , R , Voss , C & Lemmink , J G A M 2015 , ' "Futurizing" smart service : implications for service researchers and managers ' , Journal of Services Marketing , vol. 29 , no. 6-7 , pp. 442-447 . https://doi.org/10.1108/JSM-01-2015-0040.  , 2015
Link: https://ciencia.ucp.pt/e..
 
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