E-LIB Suche - Ergebnisse für: Wymer, Walter

1

Charity fundraising appeals: The influence of brand remarka..:

Wymer, Walter ; Yacout, Omneya Mokhtar
International Review on Public and Nonprofit Marketing. , 2024

Link: https://doi.org/10.1007/..

2

Social marketing's relevance in helping the United Nations ..:

Wymer, Walter
International Review on Public and Nonprofit Marketing. 20 (2023) 3 - p. 529-541 , 2023

Link: https://doi.org/10.1007/..

3

Santos Motors:

, In: Classroom Companion: Business; Cause-Related Marketing,

Wymer, Walter - p. 293-300 , 2021

Link: https://doi.org/10.1007/..

4

Addressing complex social problems with a multi-environment..:

Wymer, Walter
International Review on Public and Nonprofit Marketing. 18 (2021) 3 - p. 403-418 , 2021

Link: https://doi.org/10.1007/..

5

The influence of university brand image, satisfaction, and ..:

Schlesinger, Walesska ; Cervera-Taulet, Amparo ; Wymer, Walter
Journal of Marketing for Higher Education. 33 (2021) 1 - p. 1-19 , 2021

Link: https://doi.org/10.1080/..

6

Nonprofit marketing research: developing ideas for new stud..:

Wymer, Walter
SN Business & Economics. 1 (2021) 7 - p. , 2021

Link: https://doi.org/10.1007/..

7

Organizational Conflicts in CRM Planning and Implementation..:

, In: Classroom Companion: Business; Cause-Related Marketing,

Wymer, Walter - p. 285-292 , 2021

Link: https://doi.org/10.1007/..

8

Brand Strength's Nomological Net and Dimensional Dynamics: ..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Wymer, Walter ; Casidy, Riza - p. 127-128 , 2020

Link: https://doi.org/10.1007/..

9

Exploring brand strength's nomological net and its dimensio..:

Wymer, Walter ; Casidy, Riza
Journal of Retailing and Consumer Services. 49 (2019) - p. 11-22 , 2019

Link: https://doi.org/10.1016/..

10

The effects of brand identity on brand performance in the s..:

Casidy, Riza ; Prentice, Catherine ; Wymer, Walter
Journal of Strategic Marketing. 27 (2018) 8 - p. 651-665 , 2018

Link: https://doi.org/10.1080/..

11

Brand Authenticity's Influence on Charity Support Intention:

Wymer, Walter ; Akbar, Mohammad Muzahid
Journal of Nonprofit & Public Sector Marketing. 31 (2018) 5 - p. 507-527 , 2018

Link: https://doi.org/10.1080/..

12

Enhancing hotel brand performance through fostering brand r..:

Casidy, Riza ; Wymer, Walter ; O'Cass, Aron
Tourism Management. 66 (2018) - p. 72-84 , 2018

Link: https://doi.org/10.1016/..

13

Managing Fundraising Volunteers:

, In: Fundraising Principles and Practice,

Wymer, Walter ; Sargeant, Adrian - p. 612-643 , 2017

Link: https://doi.org/10.1002/..

14

Brand authenticity, its conceptualization, and its relevanc..:

Wymer, Walter ; Akbar, Mohammad Muzahid
International Review on Public and Nonprofit Marketing. 14 (2017) 3 - p. 359-374 , 2017

Link: https://doi.org/10.1007/..

15

Refining the conceptualization of Brand Authenticity:

Akbar, Mohammad Muzahid ; Wymer, Walter
Journal of Brand Management. 24 (2017) 1 - p. 14-32 , 2017

Link: https://doi.org/10.1057/..