Xiao, Yazhen
280  Ergebnisse:
Personensuche X
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3

Use big data to leverage customer need diversity for radica..:

Dean, Tereza ; Zhang, Haisu ; Xiao, Yazhen
Journal of Marketing Management.  39 (2023)  15-16 - p. 1620-1644 , 2023
 
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4

The 2022 PDMA Doctoral Consortium: Emerging research priori..:

Xiao, Yazhen ; Bharadwaj, Neeraj
Journal of Product Innovation Management.  40 (2023)  5 - p. 582-592 , 2023
 
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6

Yes, but not now! Why some users procrastinate in adopting ..:

Xiao, Yazhen ; Spanjol, Jelena
Journal of Business Research.  135 (2021)  - p. 685-696 , 2021
 
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8

New product advantage infused by modularity: Do resources m..:

Xiao, Yazhen ; Zhang, Haisu
Journal of Product Innovation Management.  38 (2021)  4 - p. 473-493 , 2021
 
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9

New Product Advantage Infused by Marketing and Technical Re..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Xiao, Yazhen ; Zhang, Haisu - p. 573-574 , 2020
 
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10

The Influence of Customer Involvement in Data Analytics on ..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Zhang, Haisu ; Xiao, Yazhen - p. 279-280 , 2020
 
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11

Customer involvement in big data analytics and its impact o..:

Zhang, Haisu ; Xiao, Yazhen
Industrial Marketing Management.  86 (2020)  - p. 99-108 , 2020
 
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12

Chronic illness medication compliance: a liminal and contex..:

Nakata, Cheryl ; Izberk-Bilgin, Elif ; Sharp, Lisa...
Journal of the Academy of Marketing Science.  47 (2018)  2 - p. 192-215 , 2018
 
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13

The Role of Market and Technical Information Generation in ..:

Cui, Anna Shaojie ; Xiao, Yazhen
Journal of Product Innovation Management.  36 (2018)  3 - p. 305-330 , 2018
 
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14

Successive Innovation in Digital and Physical Products: Syn..:

, In: Review of Marketing Research; Innovation and Strategy,
 
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15

Social Functions of Anger: A Competitive Mediation Model of..:

Xiao, Yazhen ; Zhang, Haisu ; Cervone, Daniel
Journal of Product Innovation Management.  35 (2017)  3 - p. 367-388 , 2017
 
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