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Yagüe, María Jesús
438  Ergebnisse:
Personensuche X
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1

Making Sense from Experience: How a Sustainable Multi-Senso..:

Gómez-Suárez, Mónica ; Yagüe, María Jesús
Sustainability.  13 (2021)  11 - p. 5873 , 2021
Link: https://doi.org/10.3390/..
 
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2

The thrill of a smart purchase: Does country matter?:

Quinones, Myriam ; Gómez‐Suárez, Mónica ; Yagüe, María Jesús
International Journal of Consumer Studies.  46 (2021)  1 - p. 295-308 , 2021
Link: https://doi.org/10.1111/..
 
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3

Customer's loyalty and trial intentions within the retailer..:

Rubio, Natalia ; Villaseñor, Nieves ; Yagüe, Maria Jesús
Journal of Consumer Marketing.  36 (2019)  5 - p. 620-632 , 2019
Link: https://doi.org/10.1108/..
 
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4

Does Use of Different Platforms Influence the Relationship ..:

Rubio, Natalia ; Villaseñor, Nieves ; Yague, Maria Jesús.
Complexity.  2019 (2019)  1 - p. , 2019
Link: https://doi.org/10.1155/..
 
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5

Measuring the Experiential Marketing Orientation Management..:

, In: Advances in National Brand and Private Label Marketing; Springer Proceedings in Business and Economics,
Gómez-Suárez, Mónica ; Yagüe, María Jesús ; García-Gumiel, Cristina - p. 35-42 , 2019
Link: https://doi.org/10.1007/..
 
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6

Creation of consumer loyalty and trust in the retailer thro..:

Rubio, Natalia ; Villaseñor, Nieves ; Yagüe, María Jesús
Journal of Retailing and Consumer Services.  34 (2017)  - p. 358-368 , 2017
Link: https://doi.org/10.1016/..
 
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7

Store brand evaluative process in an international context:

Gómez-Suárez, Mónica ; Quinones, Myriam ; Yagúe, Maria Jesús
International Journal of Retail & Distribution Management.  44 (2016)  7 - p. 754-771 , 2016
Link: https://doi.org/10.1108/..
 
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8

Brand Equity of Store Brands and Its Effect on Customer Val..:

, In: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy; Advances in Marketing, Customer Relationship Management, and E-Services,
Rubio, Natalia ; Villaseñor, Nieves ; Yague, Maria Jesús - p. 154-181 , 2016
Link: https://doi.org/10.4018/..
 
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9

Relating Brand Equity and Customer Equity: An Exploratory S..:

Romero, Jaime ; Yagüe, Maria Jesús
International Journal of Market Research.  57 (2015)  4 - p. 631-652 , 2015
Link: https://doi.org/10.2501/..
 
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10

Perceived value of retail service and loyalty to the commer..:

Rubio, Natalia ; Villaseñor, Nieves ; Yagüe, María Jesús
The International Review of Retail, Distribution and Consumer Research.  23 (2013)  5 - p. 493-510 , 2013
Link: https://doi.org/10.1080/..
 
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11

Responses to an advergaming campaign on a mobile social net..:

Okazaki, Shintaro ; Yagüe, María Jesús
Computers in Human Behavior.  28 (2012)  1 - p. 78-86 , 2012
Link: https://doi.org/10.1016/..
 
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12

Play Our Game and Tell Your Friends: Pringle's Brand Campai..:

, In: Advances in Advertising Research (Vol. 1),
Okazaki, Shintaro ; Yagüe, Maria Jesús - p. 187-197 , 2010
Link: https://doi.org/10.1007/..
 
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13

Information Technology Use and Firm's Perceived Performance..:

Campo, Sara ; Rubio, Natalia ; Yagüe, María Jesús
Journal of Business-to-Business Marketing.  17 (2010)  4 - p. 336-364 , 2010
Link: https://doi.org/10.1080/..
 
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14

Effect of strategy, structure and performance variables on ..:

Oubiña, Javier ; Rubio, Natalia ; Yagüe, María Jesús
Journal of Marketing Management.  23 (2007)  9-10 - p. 1013-1035 , 2007
Link: https://doi.org/10.1362/..
 
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15

Store brand management and channel dependence: A model from..:

Rubio, Natalia ; Yagüe, María Jesús
Journal of Brand Management.  15 (2007)  4 - p. 272-290 , 2007
Link: https://doi.org/10.1057/..
 
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