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Advances in National Brand and Private Label Marketing; Springer Proceedings in Business and Economics ,
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Measuring the Experiential Marketing Orientation Management..:
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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy; Advances in Marketing, Customer Relationship Management, and E-Services ,
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Brand Equity of Store Brands and Its Effect on Customer Val..:
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Advances in Advertising Research (Vol. 1) ,
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