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X
Yalch, Richard F.
30  Ergebnisse:
Personensuche X
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1

How a maximizing orientation affects trade‐offs between des..:

Hsieh, Meng‐Hua ; Yalch, Richard F.
Journal of Behavioral Decision Making.  33 (2019)  1 - p. 39-51 , 2019
Link: https://doi.org/10.1002/..
 
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2

Whose fault is it? Effects of relational self-views and out..:

Wiggin, Kyra L. ; Yalch, Richard F.
Journal of Consumer Psychology.  25 (2015)  3 - p. 459-472 , 2015
Link: https://www.jstor.org/st..
 
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3

Whose fault is it? Effects of relational self‐views and out..:

Wiggin, Kyra L. ; Yalch, Richard F.
Journal of Consumer Psychology.  25 (2015)  3 - p. 459-472 , 2015
Link: https://doi.org/10.1016/..
 
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4

The mere association effect and brand evaluations:

Dimofte, Claudiu V. ; Yalch, Richard F.
Journal of Consumer Psychology.  21 (2011)  1 - p. 24-37 , 2011
Link: https://www.jstor.org/st..
 
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5

The role of frequency of experience with a product category..:

Dimofte, Claudiu V. ; Yalch, Richard F.
Journal of Consumer Psychology.  20 (2010)  3 - p. 343-354 , 2010
Link: https://doi.org/10.1016/..
 
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6

The role of frequency of experience with a product category..:

Dimofte, Claudiu V. ; Yalch, Richard F.
Journal of Consumer Psychology.  20 (2010)  3 - p. 343-354 , 2010
Link: https://www.jstor.org/st..
 
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7

The mere association effect and brand evaluations:

Dimofte, Claudiu V. ; Yalch, Richard F.
Journal of Consumer Psychology.  21 (2010)  1 - p. 24-37 , 2010
Link: https://doi.org/10.1016/..
 
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8

The SMAART Scale: A Measure of Individuals' Automatic Acces..:

Dimofte, Claudiu V. ; Yalch, Richard F.
Journal of Consumer Psychology.  17 (2007)  1 - p. 49-58 , 2007
Link: https://www.jstor.org/st..
 
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9

Consumer Response to Polysemous Brand Slogans:

Dimofte, Claudiu V. ; Yalch, Richard F. ; Dawn Iacobucci served as editor and Gita V. Johar served as associate editor for this article.
Journal of Consumer Research.  33 (2007)  4 - p. 515-522 , 2007
Link: https://www.jstor.org/st..
 
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10

Consumer Response to Polysemous Brand Slogans:

Dimofte, Claudiu V. ; Yalch, Richard F.
Journal of Consumer Research.  33 (2007)  4 - p. 515-522 , 2007
Link: https://doi.org/10.1086/..
 
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11

The SMAART Scale: A Measure of Individuals' Automatic Acces..:

Dimofte, Claudiu V. ; Yalch, Richard F.
Journal of Consumer Psychology.  17 (2007)  1 - p. 49-58 , 2007
Link: https://doi.org/10.1207/..
 
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12

The Effects of Music in a Retail Setting on Real and Percei..:

Yalch, Richard F ; Spangenberg, Eric R
Journal of Business Research.  49 (2000)  2 - p. 139-147 , 2000
Link: https://doi.org/10.1016/..
 
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13

Memory in a jingle jungle: Music as a mnemonic device in co..:

Yalch, Richard F.
Journal of Applied Psychology.  76 (1991)  2 - p. 268-275 , 1991
Link: https://doi.org/10.1037/..
 
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14

The Effect of Numbers on the Route to Persuasion:

Yalch, Richard F. ; Elmore-Yalch, Rebecca
Journal of Consumer Research.  11 (1984)  1 - p. 522-527 , 1984
Link: https://www.jstor.org/st..
 
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15

The Effect of Numbers on the Route to Persuasion:

Yalch, Richard F. ; Elmore-Yalch, Rebecca
Journal of Consumer Research.  11 (1984)  1 - p. 522 , 1984
Link: https://doi.org/10.1086/..
 
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