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1

Brand Valuation: Recognizing the brands as strategical asse..:

Araujo, Francisco Clairton ; Lucas, Fernando José Ferreira ; Yanaze, Mitsuru Higuchi
Revista de Gestão e Secretariado (Management and Administrative Professional Review). 14 (2023) 2 - p. 1516-1537 , 2023

Link: https://doi.org/10.7769/..

2

Knowledge discovery through higher education census data:

Machado de CAMPOS, Silvia Regina ; Henriques, Roberto ; Yanaze, Mitsuru Higuchi
Technological Forecasting and Social Change. 149 (2019) - p. 119742 , 2019

Link: https://doi.org/10.1016/..

3

Higher education in Brazil: an exploratory study based on s..:

de Campos, Sílvia Regina Machado ; Henriques, Roberto ; Yanaze, Mitsuru Higuchi
Universal Access in the Information Society. 17 (2017) 4 - p. 711-733 , 2017

Link: https://doi.org/10.1007/..

4

Digital humanities, MOOCs and undergraduate courses: An ana..:

, In: 2016 11th Iberian Conference on Information Systems and Technologies (CISTI),

de Campos, Silvia Regina Machado ; Yanaze, Mitsuru Higuchi ; Henriques, Roberto - p. 1-7 , 2016

Link: https://doi.org/10.1109/..

5

Brand Valuation ; Recognizing the brands as strategical ass..:

Araujo, Francisco Clairton ; Bação, Fernando ; Yanaze, Mitsuru Higuchi
2178-9010. , 2023

Link: http://hdl.handle.net/10..

6

Brand Valuation: Top 10 marcas mais valiosas do Brasil – um..:

Araujo, Francisco Clairton ; Baçao, Fernando José Ferreira Lucas ; Yanaze, Mitsuru Higuchi
https://revistas.uepg.br/index.php/admpg/article/view/14091/209209211211. , 2019

Link: https://revistas.uepg.br..

7

Marketing e Relações Públicas promovendo diálogo com os púb..:

Mendes, Flávia Cristina Martins ; Yanaze, Mitsuru Higuchi
https://www.revistas.usp.br/organicom/article/view/155286/153062. , 2018

Link: https://www.revistas.usp..

8

A Conceptual Model for Marketing Communication Evaluation o..:

Queiroz, Renata Steffanoni Bernardes de ; Queiroz, Mauricio Jucá ; Yanaze, Mitsuru Higuchi.
https://periodicos.uninove.br/remark/article/view/12209/5853. , 2018

Link: https://periodicos.unino..

9

O consumidor insatisfeito em tempo de redes sociais:

Velloso, Viviane Fushimi ; Yanaze, Mitsuru Higuchi
http://unifatea.com.br/seer3/index.php/ECCOM/article/view/542/493. , 2018

Link: http://unifatea.com.br/s..

10

The Potential of Authenticity for Brand Differentiation: A ..:

Garçon, Marcia Maria ; Yanaze, Mitsuru Higuchi
https://periodicos.uninove.br/remark/article/view/12171/5816. , 2017

Link: https://periodicos.unino..

11

Online courses offered in Brazil: mapping the latest years'..:

Machado de Campos, Silvia ; Henriques, Roberto ; Yanaze, Mitsuru Higuchi
2nd. International conference on higher education advances (HEAD'16). , 2016

Link: http://hdl.handle.net/10..

12

A investigação da autenticidade na comunicação organizacion..:

Garçon, Márcia Maria ; Yanaze, Mitsuru Higuchi
https://www.revistas.usp.br/organicom/article/view/139346/134687. , 2016

Link: https://www.revistas.usp..

13

Economia criativa, um paradigma de política pública contemp..:

Cunha, Karina Poli Lima da ; Yanaze, Mitsuru Higuchi
https://www.revistas.usp.br/organicom/article/view/139296/134637. , 2015

Link: https://www.revistas.usp..

14

A interculturalidade como orientação metodológica e de anál..:

Velloso, Viviane Fushimi ; Yanaze, Mitsuru Higuchi
https://www.revistas.usp.br/organicom/article/view/139248/134589. , 2014

Link: https://www.revistas.usp..

15

Gestão estratégica da cultura: a emergência da comunicação ..:

Augusto, Eduardo ; Yanaze, Mitsuru Higuchi
https://www.revistas.usp.br/organicom/article/view/139070/134419. , 2010

Link: https://www.revistas.usp..

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