E-LIB Suche - Ergebnisse für: Yoo, Jinyoung Jinnie

1

Visual strategies of luxury and fast fashion brands on Inst..:

Yoo, Jinyoung Jinnie
Journal of Retailing and Consumer Services. 75 (2023) - p. 103517 , 2023

Link: https://doi.org/10.1016/..

2

Consumer Response to Patriotic Ads for Domestic Versus Fore..:

Yoo, Jinyoung Jinnie ; Choi, Dongwon ; Bang, Hyejin
Communication & Sport. 11 (2021) 5 - p. 905-928 , 2021

Link: https://doi.org/10.1177/..

3

Does the Model Minority Image Work?: Consumer Responses to ..:

Yoo, Jinyoung Jinnie
Journal of Promotion Management. 26 (2020) 6 - p. 911-941 , 2020

Link: https://doi.org/10.1080/..

4

Does patriotism work in persuasion across countries? Consum..:

Yoo, Jinyoung Jinnie ; Lee, Wei-Na
International Communication Gazette. 82 (2019) 2 - p. 164-188 , 2019

Link: https://doi.org/10.1177/..

5

The influence of self-concept on ad effectiveness: Interact..:

Kim, Dong Hoo ; Yoo, Jinyoung Jinnie ; Lee, Wei-Na
Journal of Marketing Communications. 24 (2016) 7 - p. 734-745 , 2016

Link: https://doi.org/10.1080/..

6

Effect of brand prominence on fashion advertising images on..:

Jinyoung Yoo, Jinnie ; Choi, Sungchul ; Song, Hayeon
International Journal of Advertising. 42 (2022) 2 - p. 384-407 , 2022

Link: https://doi.org/10.1080/..

7

The carryover effect of national identity activation on con..:

Bang, Hyejin ; Yoo, Jinnie Jinyoung ; Choi, Dongwon
Journal of Business Research. 79 (2017) - p. 66-78 , 2017

Link: https://doi.org/10.1016/..

8

Calling It Out: The Impact of National Identity on Consumer..:

Yoo, Jinnie Jinyoung ; Lee, Wei-Na
Journal of Advertising. 45 (2015) 2 - p. 244-255 , 2015

Link: https://doi.org/10.1080/..

9

For Love of Country? Consumer Ethnocentrism in China, South..:

Tsai, Wanhsiu Sunny ; Yoo, Jinnie Jinyoung ; Lee, Wei-Na
Journal of Global Marketing. 26 (2013) 2 - p. 98-114 , 2013

Link: https://doi.org/10.1080/..

10

Understanding the role of culture in advertising:

, In: Handbook of research on international advertising / ed. by Shintaro Okazaki

Lee, Wei-Na ; Yoo, Jinnie Jinyoung. (2012) - p. 20-41

Exemplare: Zentrale:E02 a bwl 430/491; BB WiWi: 11a bwl 430/491a

11

'Switching On' National Identity: Korean Consumers' Respons..:

Yoo, Jinnie
Yoo, J.Y. (2015). "Switching On" National Identity: Korean Consumers' Responses to Ads Using Patriotic Appeals. The Korean Journal of Advertising, 26(2), 159~188.. , 2015

Link: https://ssrn.com/abstrac..

12

The Influence of Identity Fusion on Patriotic Consumption: ..:

Yoo, Jinnie ; Swann, William B. ; Kim, Kyungok
Yoo, J.J, Swann, W.B., andKim, K.K. (2014). The Influence of Identity Fusion on Patriotic Consumption: A Cross-Cultural Comparison of Korea and the U.S., The Korean Journal of Advertising (광고학연구), 25(5), 81-106.. , 2014

Link: https://ssrn.com/abstrac..