Yoon, Yeujun
25  Ergebnisse:
Personensuche X
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2

The external effect of international tourism on brand equit..:

Feng, Yan ; Cao, Wen ; Shin, Geon-Cheol.
Journal of Brand Management.  28 (2021)  6 - p. 578-595 , 2021
 
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7

The external effect of a migrated star player on domestic s..:

Park, Young Joon ; Zhang, Fan ; Yoon, Yeujun
International Journal of Sports Marketing and Sponsorship.  22 (2020)  2 - p. 262-292 , 2020
 
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8

Dynamic brand evolution mechanism of professional sports te..:

Feng, Yan ; Yoon, Yeujun
Journal of Brand Management.  27 (2019)  3 - p. 237-265 , 2019
 
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9

Impact of international sports events on the attendance of ..:

Feng, Yan ; Lu, Jia ; Yoon, Yeujun
International Journal of Sports Marketing and Sponsorship.  19 (2018)  3 - p. 258-275 , 2018
 
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10

Factors affecting platform default risk in online peer-to-p..:

Yoon, Yeujun ; Li, Yu ; Feng, Yan
Electronic Commerce Research.  19 (2018)  1 - p. 131-158 , 2018
 
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11

Advertising and price competition in a manufacturer-retaile..:

Chan, Tat Y. ; Narasimhan, Chakravarthi ; Yoon, Yeujun
International Journal of Research in Marketing.  34 (2017)  3 - p. 694-716 , 2017
 
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12

An Empirical Examination of the Development and Impact of S..:

Lewis, Michael ; Yoon, Yeujun
Journal of Sports Economics.  19 (2016)  2 - p. 155-187 , 2016
 
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