Yoon-Joo Lee
41595  Ergebnisse:
Personensuche X
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3

Vertical Individualism As a Motivating Factor in Perceiving..:

Lee, Yoon-Joo ; Chen, Huan ; Haley, Eric
Journal of Current Issues & Research in Advertising.  44 (2023)  4 - p. 517-541 , 2023
 
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4

Exploring Anti-Asian Racism Activism on Twitter during the ..:

Lee, Yoon-Joo ; Haley, Eric ; Shang, Yuanyuan
Journal of Current Issues & Research in Advertising.  45 (2023)  1 - p. 88-111 , 2023
 
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6

Media Psychophysiology and Strategic Communications: A Scie..:

Lee, Yen-I ; Lee, Yoon-Joo ; Bolls, Paul D.
International Journal of Strategic Communication.  17 (2023)  3 - p. 181-198 , 2023
 
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9

Interdependent self-construal and number of Twitter followe..:

Joo, Jinho ; Lee, Yoon-Joo ; Yoon, Hye Jin
International Journal of Advertising.  41 (2021)  6 - p. 1095-1120 , 2021
 
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10

How do generational differences drive response to social-is.. 

, In: Journal of advertising research / Advertising Research Foundation
the effect of value orientations across generations in the ... 
Lee, Yoon-Joo ; Haley, Eric John. (2020)  3 - p. 271-289
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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11

Consumer Response to Virtual CSR Experiences:

Lee, Yoon-Joo ; Zhao, Wen ; Chen, Huan
Journal of Current Issues & Research in Advertising.  42 (2020)  1 - p. 102-122 , 2020
 
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13

The role of interdependent self-value and opinion climate i..:

Lee, Yoon-Joo ; Yan, Wenjie
Computers in Human Behavior.  103 (2020)  - p. 226-235 , 2020
 
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15

The Role of Interdependent Self-Construal in Increasing Don..:

Lee, Yoon-Joo ; Choi, Jihye ; Muldrow, Adrienne F.
Journal of Current Issues & Research in Advertising.  41 (2019)  1 - p. 104-118 , 2019
 
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