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Yrjölä, Mika
56  Ergebnisse:
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1

Paradox blindness: How managers frame coopetition:

Yrjölä, Mika ; Niittymies, Aleksi ; Tabas, Abdollah Mohammadparast
Industrial Marketing Management.  120 (2024)  - p. 160-174 , 2024
Link: https://doi.org/10.1016/..
 
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2

Retail metamorphosis – how retailing reconfigures itself fo..:

Närvänen, Elina ; Yrjölä, Mika ; Saarijärvi, Hannu
The International Review of Retail, Distribution and Consumer Research.  33 (2023)  5 - p. 441-444 , 2023
Link: https://doi.org/10.1080/..
 
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3

Customer Orientation: The Case of Creating Value in Ecosyst..:

, In: Reconfiguration of Business Models and Ecosystems,
Yrjölä, Mika ; Niittymies, Aleksi ; Tabas, Abdollah Mohammadparast - p. 163-184 , 2023
Link: https://doi.org/10.4324/..
 
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4

Value-creating and Value-eroding Decoupling in B2B Platform..:

, In: Reconfiguration of Business Models and Ecosystems,
Yrjölä, Mika ; Mattila, Malla ; Mikkonen, Marjukka - p. 98-117 , 2023
Link: https://doi.org/10.4324/..
 
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5

Challenging the "integration imperative": A customer perspe..:

Gasparin, Isadora ; Panina, Ekaterina ; Becker, Larissa...
Journal of Retailing and Consumer Services.  64 (2022)  - p. 102829 , 2022
Link: https://doi.org/10.1016/..
 
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6

Digital transformation of business-to-business sales: what ..:

Mattila, Malla ; Yrjölä, Mika ; Hautamäki, Pia
Journal of Personal Selling & Sales Management.  41 (2021)  2 - p. 113-129 , 2021
Link: https://doi.org/10.1080/..
 
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7

From customer to actor value propositions: an analysis of d..:

Hokkanen, Harri ; Hänninen, Mikko ; Yrjölä, Mika.
The International Review of Retail, Distribution and Consumer Research.  31 (2021)  3 - p. 257-279 , 2021
Link: https://doi.org/10.1080/..
 
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8

Shop at your own risk? Consumer activities in fashion e‐com..:

Sutinen, Ulla‐Maija ; Saarijärvi, Hannu ; Yrjölä, Mika
International Journal of Consumer Studies.  46 (2021)  4 - p. 1299-1318 , 2021
Link: https://doi.org/10.1111/..
 
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9

A typology of second-hand business models:

Yrjölä, Mika ; Hokkanen, Harri ; Saarijärvi, Hannu
Journal of Marketing Management.  37 (2021)  7-8 - p. 761-791 , 2021
Link: https://doi.org/10.1080/..
 
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10

Price or Quality? Comparing Consumers' Perceptions of Compe..:

, In: Advances in National Brand and Private Label Marketing; Springer Proceedings in Business and Economics,
Yrjölä, Mika ; Hokkanen, Harri ; Määttänen, Ella. - p. 156-163 , 2020
Link: https://doi.org/10.1007/..
 
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11

Eye on the customer: breaking away from the inside-out mind..:

Yrjölä, Mika
Journal of Business Strategy.  42 (2020)  3 - p. 206-214 , 2020
Link: https://doi.org/10.1108/..
 
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12

A customer value perspective to service experiences in rest..:

Yrjölä, Mika ; Rintamäki, Timo ; Saarijärvi, Hannu..
Journal of Retailing and Consumer Services.  51 (2019)  - p. 91-101 , 2019
Link: https://doi.org/10.1016/..
 
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13

M&As get another assist: when CEOs add intuition to the dec..:

Kuusela, Hannu ; Koivumäki, Siiri ; Yrjölä, Mika
Journal of Business Strategy.  41 (2019)  3 - p. 57-65 , 2019
Link: https://doi.org/10.1108/..
 
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14

The Seller's Experience in Consumer-to-Consumer E-Commerce:

, In: Advances in National Brand and Private Label Marketing; Springer Proceedings in Business and Economics,
Yrjölä, Mika ; Saarijärvi, Hannu - p. 145-153 , 2019
Link: https://doi.org/10.1007/..
 
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15

Managing sustainability transformations: A managerial frami..:

Lahtinen, Sonja ; Yrjölä, Mika
Journal of Cleaner Production.  223 (2019)  - p. 815-825 , 2019
Link: https://doi.org/10.1016/..
 
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