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Zahay, Debra L.
25  Ergebnisse:
Personensuche X
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1

The effect of in-store electronic word of mouth on local co..:

Banerjee, Syagnik ; Sen, Argha ; Zahay, Debra
Electronic Commerce Research.  , 2023
Link: https://doi.org/10.1007/..
 
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2

TEACHING CONCEPTUAL MODELS: USING DIRECT INSTRUCTION TO ENH..:

Reavey, Brooke ; Zahay, Debra
Marketing Education Review.  32 (2022)  4 - p. 311-328 , 2022
Link: https://doi.org/10.1080/..
 
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3

Updating the Marketing Research Course to Prepare the Marke..:

Reavey, Brooke ; Zahay, Debra ; Rosenbloom, Al
Journal of Marketing Education.  43 (2021)  3 - p. 333-353 , 2021
Link: https://doi.org/10.1177/..
 
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4

AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN:

Zahay, Debra ; Pollitte, Wesley A. ; Reavey, Brooke.
Marketing Education Review.  32 (2021)  3 - p. 205-223 , 2021
Link: https://doi.org/10.1080/..
 
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5

Advancing research in digital and social media marketing:

Zahay, Debra
Journal of Marketing Theory and Practice.  29 (2021)  1 - p. 125-139 , 2021
Link: https://doi.org/10.1080/..
 
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6

Special Session: Digital Data, Security, and Platform Desig..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Key, Martin ; Zahay, Debra ; Hanna, Rich.. - p. 87-88 , 2020
Link: https://doi.org/10.1007/..
 
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7

Managerial perspectives on crowdsourcing in the new product..:

Zahay, Debra ; Hajli, Nick ; Sihi, Debika
Industrial Marketing Management.  71 (2018)  - p. 41-53 , 2018
Link: https://doi.org/10.1016/..
 
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8

EFFECTIVE RESOURCE DEPLOYMENT IN DIGITAL MARKETING EDUCATIO:

Zahay, Debra ; Altounian, David ; Pollitte, Wesley.
Marketing Education Review.  29 (2018)  3 - p. 182-192 , 2018
Link: https://doi.org/10.1080/..
 
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9

Branding co-creation with members of online brand communiti..:

Hajli, Nick ; Shanmugam, Mohana ; Papagiannidis, Savvas..
Journal of Business Research.  70 (2017)  - p. 136-144 , 2017
Link: https://doi.org/10.1016/..
 
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10

Digital marketing management: a handbook for the current (o.. 

Digital and social media marketing and advertising collection
Zahay, Debra L - First edition . , 2015
Link: https://search.ebscohost..
 
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11

Organizational processes for B2B services IMC data quality:

Zahay, Debra ; Peltier, James ; S. Krishen, Anjala.
Journal of Business & Industrial Marketing.  29 (2014)  1 - p. 63-74 , 2014
Link: https://doi.org/10.1108/..
 
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12

A hierarchical IMC data integration and measurement framewo..:

Peltier, James ; Zahay, Debra ; Krishen, Anjala S
Journal of Marketing Analytics.  1 (2013)  1 - p. 32-48 , 2013
Link: https://doi.org/10.1057/..
 
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13

Information Use in New Product Development: An Initial Expl..:

Zahay, Debra ; Griffin, Abbie ; Fredericks, Elisa
Journal of Product Innovation Management.  28 (2011)  4 - p. 485-502 , 2011
Link: https://doi.org/10.1111/..
 
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14

Marketing strategy selection, marketing metrics, and firm p..:

Zahay, Debra ; Griffin, Abbie
Journal of Business & Industrial Marketing.  25 (2010)  2 - p. 84-93 , 2010
Link: https://doi.org/10.1108/..
 
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15

Web 2.0: Opportunities and Challenges for Marketing Educato..:

Caravella, Mary ; Zahay, Debra ; Jaeger, Charles.
Journal of Advertising Education.  13 (2009)  1 - p. 58-63 , 2009
Link: https://doi.org/10.1177/..
 
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