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Zainuddin, Nadia
68  Ergebnisse:
Personensuche X
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1

Conceptualising the (dis)abling marketplace through value c..:

Zainuddin, Nadia ; Randle, Melanie ; Gordon, Ross.
Journal of Marketing Management.  40 (2024)  5-6 - p. 418-449 , 2024
Link: https://doi.org/10.1080/..
 
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2

Symbolic violence and marketing ECRs in the neoliberal Univ..:

Gordon, Ross ; Zainuddin, Nadia
Journal of Marketing Management.  36 (2020)  7-8 - p. 705-726 , 2020
Link: https://doi.org/10.1080/..
 
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3

Value creation and destruction in social marketing services..:

Zainuddin, Nadia ; Gordon, Ross
Journal of Services Marketing.  34 (2020)  3 - p. 347-361 , 2020
Link: https://doi.org/10.1108/..
 
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4

Value creation and destruction in the marketisation of huma..:

Randle, Melanie ; Zainuddin, Nadia
Journal of Services Marketing.  36 (2020)  3 - p. 326-339 , 2020
Link: https://doi.org/10.1108/..
 
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5

Transformative value and the role of involvement in gamific..:

Mulcahy, Rory Francis ; Zainuddin, Nadia ; Russell-Bennett, Rebekah
Journal of Service Management.  32 (2020)  2 - p. 218-245 , 2020
Link: https://doi.org/10.1108/..
 
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6

The role of health locus of control in value co-creation fo..:

Davey, Janet ; Herbst, Judith ; Johns, Raechel...
Journal of Service Theory and Practice.  30 (2019)  1 - p. 31-55 , 2019
Link: https://doi.org/10.1108/..
 
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7

Scaring the bras off women: The role of threat appeal, bran..:

Mayer, Jessica ; Zainuddin, Nadia ; Russell-Bennett, Rebekah.
Journal of Service Theory and Practice.  29 (2019)  3 - p. 233-257 , 2019
Link: https://doi.org/10.1108/..
 
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8

Commentary: transformative service research and social mark..:

Russell-Bennett, Rebekah ; Fisk, Raymond P. ; Rosenbaum, Mark S..
Journal of Services Marketing.  33 (2019)  6 - p. 633-642 , 2019
Link: https://doi.org/10.1108/..
 
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9

Designing gamified transformative and social marketing serv..:

Mulcahy, Rory Francis ; Russell-Bennett, Rebekah ; Zainuddin, Nadia.
Journal of Service Theory and Practice.  28 (2018)  1 - p. 26-51 , 2018
Link: https://doi.org/10.1108/..
 
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10

Seek or destroy? Examining value creation and destruction i..:

Zainuddin, Nadia ; Dent, Kendall ; Tam, Leona
Journal of Marketing Management.  , 2017
Link: https://doi.org/10.1080/..
 
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11

Unlocking the potential of branding in social marketing ser..:

Gordon, Ross ; Zainuddin, Nadia ; Magee, Christopher
Journal of Services Marketing.  30 (2016)  1 - p. 48-62 , 2016
Link: https://doi.org/10.1108/..
 
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12

Serving yourself: value self-creation in health care servic:

Zainuddin, Nadia ; Tam, Leona ; McCosker, Angie
Journal of Services Marketing.  30 (2016)  6 - p. 586-600 , 2016
Link: https://doi.org/10.1108/..
 
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13

The value of health and wellbeing: an empirical model of va..:

Zainuddin, Nadia ; Russell-Bennett, Rebekah ; Previte, Josephine.
European Journal of Marketing.  47 (2013)  9 - p. 1504-1524 , 2013
Link: https://doi.org/10.1108/..
 
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14

A social marketing approach to value creation in a well-wom..:

Zainuddin, Nadia ; Previte, Josephine ; Russell-Bennett, Rebekah
Journal of Marketing Management.  27 (2011)  3-4 - p. 361-385 , 2011
Link: https://doi.org/10.1080/..
 
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15

Consumer-dominant social marketing: a definition and explic..:

Anker, Thomas Boysen ; Gordon, Ross ; Zainuddin, Nadia
https://eprints.qut.edu.au/227437/1/PRE_PUBLICATION_COPY_Anker_et_al_Consumer_Dominant_Social_Marketing_A_Definition_and_Explication.pdf.  , 2022
Link: https://eprints.qut.edu...
 
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