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X
Zaltman, Gerald
68  Ergebnisse:
Personensuche X
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1

The Languages of the Brain:

Alpert, Nathaniel ; Ambady, Nalini ; Berthoz, Alain... , [2022]
Link: https://www.degruyter.co..
 
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2

A Theories-in-Use Approach to Building Marketing Theory:

Zeithaml, Valarie A. ; Jaworski, Bernard J. ; Kohli, Ajay K....
Journal of Marketing.  84 (2020)  1 - p. 32-51 , 2020
Link: https://www.jstor.org/st..
 
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3

A Theories-in-Use Approach to Building Marketing Theory:

Zeithaml, Valarie A. ; Jaworski, Bernard J. ; Kohli, Ajay K....
Journal of Marketing.  84 (2019)  1 - p. 32-51 , 2019
Link: https://doi.org/10.1177/..
 
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4

Barriers to advancing the science and practice of marketing:

Baron, Andrew Scott ; Zaltman, Gerald ; Olson, Jerry
Journal of Marketing Management.  33 (2017)  11-12 - p. 893-908 , 2017
Link: https://doi.org/10.1080/..
 
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5

Marketing's forthcoming Age of imagination:

Zaltman, Gerald
AMS Review.  6 (2016)  3-4 - p. 99-115 , 2016
Link: https://doi.org/10.1007/..
 
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6

Toward a New Marketing Science for Hospitality Managers:

Zaltman, Gerald ; Olson, Jerry ; Forr, James
Cornell Hospitality Quarterly.  56 (2015)  4 - p. 337-344 , 2015
Link: https://doi.org/10.1177/..
 
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7

Consumer researchers 

, In: The impact of theory on representations of the consumer and the marketing organisation / ed. by Pauline Maclaran ...
take a hike! 
Zaltman, Gerald. (2008)  - p. 162-172
Exemplar:  TB Nautik 19/0 Mar 3 (2008-3)
 
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8

A behavioral window on the mind of the market: An applicati..:

Mast, Fred W. ; Zaltman, Gerald
Brain Research Bulletin.  67 (2005)  5 - p. 422-427 , 2005
Link: https://doi.org/10.1016/..
 
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9

Interpreting Consumer Perceptions of Advertising: An Applic..:

Coulter, Robin A. ; Zaltman, Gerald ; Coulter, Keith S.
Journal of Advertising.  30 (2001)  4 - p. 1-21 , 2001
Link: https://doi.org/10.1080/..
 
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10

Interpreting Consumer Perceptions of Advertising: An Applic..:

Coulter, Robin A. ; Zaltman, Gerald ; Coulter, Keith S.
Journal of Advertising.  30 (2001)  4 - p. 1-21 , 2001
Link: https://www.jstor.org/st..
 
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11

Consumer Researchers: Take A Hike!:

Zaltman, Gerald
Journal of Consumer Research.  26 (2000)  4 - p. 423-428 , 2000
Link: https://www.jstor.org/st..
 
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12

Consumer Researchers: Take A Hike!:

Zaltman, Gerald
Journal of Consumer Research.  26 (2000)  4 - p. 423-428 , 2000
Link: https://doi.org/10.1086/..
 
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13

Reply to Commentary on: "The Pedagogy of Executive Educatio..:

Narayandas, Narakessari ; Rangan, V. Kasturi ; Zaltman, Gerald
Journal of Business-to-Business Marketing.  5 (1998)  1-2 - p. 71-73 , 1998
Link: https://doi.org/10.1300/..
 
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14

The Pedagogy of Executive Education in Business Markets:

Narayandas, Narakessari ; Rangan, V. Kasturi ; Zaltman, Gerald
Journal of Business-to-Business Marketing.  5 (1998)  1-2 - p. 41-63 , 1998
Link: https://doi.org/10.1300/..
 
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15

Rethinking Market Research: Putting People Back In:

Zaltman, Gerald
Journal of Marketing Research.  34 (1997)  4 - p. 424-437 , 1997
Link: https://www.jstor.org/st..
 
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