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Zdravkovic, Srdan
36  Ergebnisse:
Personensuche X
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1

Vicarious animosity: Taking sides on provocative issues:

Zdravkovic, Srdan ; Magnusson, Peter ; Miocevic, Dario.
Journal of Business Research.  124 (2021)  - p. 77-85 , 2021
Link: https://doi.org/10.1016/..
 
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2

Expatriate Consumers' Adaptations and Food Brand Choices: A..:

Miocevic, Dario ; Zdravkovic, Srdan
Journal of International Marketing.  28 (2020)  4 - p. 75-89 , 2020
Link: https://www.jstor.org/st..
 
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3

Expatriate Consumers' Adaptations and Food Brand Choices: A..:

Miocevic, Dario ; Zdravkovic, Srdan
Journal of International Marketing.  28 (2020)  4 - p. 75-89 , 2020
Link: https://doi.org/10.1177/..
 
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4

Comedic violence in advertising: cultural third-person effe..:

Yoon, Hye Jin ; Yoon, Sukki ; Zdravkovic, Srdan...
International Journal of Advertising.  40 (2020)  7 - p. 1047-1072 , 2020
Link: https://doi.org/10.1080/..
 
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5

Acculturation of Expatriate Consumers: Conditional Effects ..:

Miocevic, Dario ; Zdravkovic, Srdan
Journal of Global Marketing.  33 (2020)  3 - p. 193-206 , 2020
Link: https://doi.org/10.1080/..
 
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6

Does MTV really do a good job of evaluating professors? An ..:

Murray, Keith B. ; Zdravkovic, Srdan
Journal of Education for Business.  91 (2016)  3 - p. 138-147 , 2016
Link: https://doi.org/10.1080/..
 
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7

An examination of the interplay between corporate social re..:

Magnusson, Peter ; Westjohn, Stanford A. ; Zdravkovic, Srdan
International Marketing Review.  32 (2015)  6 - p. 663-685 , 2015
Link: https://doi.org/10.1108/..
 
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8

The Spillover Effects of Prototype Brand Transgressions on ..:

Magnusson, Peter ; Krishnan, Vijaykumar ; Westjohn, Stanford A..
Journal of International Marketing.  22 (2014)  1 - p. 21-38 , 2014
Link: https://doi.org/10.1509/..
 
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9

The Spillover Effects of Prototype Brand Transgressions on ..:

Magnusson, Peter ; Krishnan, Vijaykumar ; Westjohn, Stanford A..
Journal of International Marketing.  22 (2014)  1 - p. 21-38 , 2014
Link: https://www.jstor.org/st..
 
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10

The Role of Cultural Intelligence in Marketing Adaptation a..:

Magnusson, Peter ; Westjohn, Stanford A. ; Semenov, Alexey V...
Journal of International Marketing.  21 (2013)  4 - p. 44-61 , 2013
Link: https://www.jstor.org/st..
 
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11

The Role of Cultural Intelligence in Marketing Adaptation a..:

Magnusson, Peter ; Westjohn, Stanford A. ; Semenov, Alexey V...
Journal of International Marketing.  21 (2013)  4 - p. 44-61 , 2013
Link: https://doi.org/10.1509/..
 
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12

Enhancing brand image via sponsorship: Strength of associat..:

Zdravkovic, Srdan ; Till, Brian D.
International Journal of Advertising.  31 (2012)  1 - p. 113-132 , 2012
Link: https://doi.org/10.2501/..
 
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13

"What? I thought Samsung was Japanese": accurate or not, pe..:

Magnusson, Peter ; Westjohn, Stanford A. ; Zdravkovic, Srdan
International Marketing Review.  28 (2011)  5 - p. 454-472 , 2011
Link: https://doi.org/10.1108/..
 
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14

Further clarification on how perceived brand origin affects..:

Magnusson, Peter ; Westjohn, Stanford A. ; Zdravkovic, Srdan
International Marketing Review.  28 (2011)  5 - p. 497-507 , 2011
Link: https://doi.org/10.1108/..
 
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15

Dimensions of fit between a brand and a social cause and th..:

Zdravkovic, Srdan ; Magnusson, Peter ; Stanley, Sarah M.
International Journal of Research in Marketing.  27 (2010)  2 - p. 151-160 , 2010
Link: https://doi.org/10.1016/..
 
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